Do you remember the famous Vrungel’s saying about a boat that will float as you call it? Agree that choosing a catchy name that immediately sticks in your memory is already half the success in the prosperity of any business. And the office providing real estate services is no exception.
Choosing the name of the real estate agency
So, you are a businessman, your field is transactions in the housing market. But what can you call a real estate agency if you don’t have too much creativity? Or simply nothing comes to mind?
In this case, there are simple algorithms for generating a suitable name. Let's look at the main ones.
The magic of foreign language pronunciation
Not everyone is fluent in a foreign language. By choosing a sonorous foreign-language name, the owner of almost any business can add mystery and ambiguity to his sign. The phrase should be short, uncomplicated, consist of 1-3 words that are more or less understandable to the average consumer, and be pleasant to the ear.
At the subconscious level, he should associatively evoke possible clients recognition motive. People going to the agency for the first time should feel that this place is already somewhat familiar to them.
It is important to take care that the name of a real estate agency, even a foreign one, does not turn out to be a random meaningless set of words. There will always be a meticulous client who will not be lazy to analyze the true meaning of a word or phrase. And the matter could end in serious failure.
Direct associations
This is the simplest and most uncomplicated way. Its essence is a direct indication of the area of activity of your office. Most of these signs are like this. This includes numerous "Urban real estate", " Square meters" and "Housing issues". Classics of the genre - "Your own home" or " Mortgage agency".
The advantage of such a name is that the client has no doubt about where he ended up. Agree, when you open the door under the sign “Your Home,” you hardly expect to end up in a pharmacy or an antique shop. back side- mediocrity. With such a name, you will not stand out among numerous and sometimes very creative competitors. And, as a result, advertising costs will increase.
Making the task more difficult
Indirect associations
If you designate your activity with some beautiful and sonorous word like “Elite”, no one will understand its meaning without decoding it. For example, the name “Garant” hints at commitment and quality, but does not say anything about the specific scope of the services offered.
Something personal
You can call the agency a beautiful female name or, for example, “Ignatiev and K” - after the owner’s surname. This option is not bad, but we should not forget that it is more suitable for a small town in which famous personalities are at odds. In a metropolis, it is difficult for an ordinary client to keep such a name in his head, since there is no association with a specific person. In this case, the fight against competitors will have to be accelerated in other ways.
Video on the topic
What else can you think of?
You can sit down with your business colleagues and brainstorm. Or you can calculate the desired option by simply searching through more or less suitable words and their combinations. You can order a beautiful name for a real estate agency from a specialized naming bureau - there are many of them now. In a word, there are more than one or two ways to come up with a sonorous and satisfying name for your business.
What else should you take care of in this difficult creative task?
Feng Shui can help you
It is no secret that it is now very fashionable to conduct almost any business with an eye on the tenets of Feng Shui. What does this mean in relation to our case? For the successful development of a business, you should know the element to which it may relate. And this depends on the functions that your agency will perform.
By definition, these include preserving and protecting clients' homes and caring for people. Generally this moment can be attributed to the earth element. Its manifestation should be played up both in the name and in the interior design.
Among other things, you should use it when developing a website design, choosing advertising banners, etc.
Another element that may also be suitable is Fire. Its task is to support the Earth. The colors of these two elements should be yellow and brown (for Earth). Fire includes all shades of red found in nature.
How it works
If you use these colors in the interiors of the agency premises, it will influence the subconscious of clients in the right direction. Against the backdrop of such influence, a person entering the office will be able to more easily relax and trust a professional realtor.
If feng shui elements are applied to the design of an outdoor sign, it will attract more customers from the street. The fact is that such advertising operates on an unconscious level and can encourage even those who are not currently planning to buy or sell a home to come to you. Perhaps a person suddenly wants to familiarize himself with the full list of services provided. Such people are your potential clients.
If you use Feng Shui technology when choosing the name of a real estate agency, you should focus on words that evoke pleasant associations with comfort, safety, reliability and a warm home. At the same time, it is especially not recommended to experiment with complex names - this does not contribute to customer trust.
Thoughts to note
What other advice can you give to a newly minted businessman who is puzzling over what to name a real estate agency?
Here are some useful "tricks". Do not use words in the title that do not specifically relate to your niche. For example, if you are targeting a more or less wealthy audience, using the slogan “affordable housing” will only harm yourself.
The situation is the opposite - the sign “Elite Real Estate” will most likely scare away ordinary buyers.
Try to avoid abstract names that do not carry a specific meaning. Always keep your target audience in mind. Try to take into account the maximum possible number of services that you are going to provide - rent, sale, or all together.
Well, if nothing comes to mind, you can always invite a competent consultant who, for a reasonable fee, will help you choose a suitable name for a real estate agency.
Everyone is probably familiar with the expression “As you name a ship, so it will sail,” and this rule of life, in fact, also applies to companies.
That is why many people ask a reasonable question - “How to choose the right name for a Feng Shui company?”: the examples below will help you figure it out and, perhaps, immediately resolve your dilemma. Also from this article you will learn important secrets and subtleties that will allow you to avoid common mistakes when choosing a big name for your business.
Feng Shui company names
A good Feng Shui name is one that consists of one or three words, and also includes a syllable for the type of activity that you are going to engage in. Let's look at these points in order and in more detail to understand everything.
So, why should a company name consist of one word (or three), why not two, five or some other number? Let's go back to the origins of Feng Shui numerology. The fact is that the ideal company name should generally be contained in one single word.
The number one is a very good symbol, according to Chinese Feng Shui it literally means "winning".
Therefore, it turns out that if your brand or LLC has one word, then it is already programmed for success. A name consisting of three words is also a good idea, since three is a number that is interpreted as “growth”, and therefore your enterprise will quickly take off. But as for the name of the company, which consists of two words, here, alas, one cannot expect much success.
Let's look at a trivial example. Let's say you decide to open a beauty salon and plan to name it “Christina”. This is a good name for a company according to Feng Shui, although it does not reflect the energy of the future field of activity, but, nevertheless, the name is feminine, and therefore is closely related to beauty.
When you are preparing a sign for your office or business, consider the following factor: the final form of the words on your sign, including the name, should also be either three or one.
In some cases, this may be the number six, as it is also good for business.
So you make a sign for your salon and it says “Christina’s Hair Salon.” We end up with two words that should be avoided, and in this situation even good name The company is losing its energy. It would be more logical to add one more word and rename the sign: “Christina Women’s Hair Salon” or “Christina Beauty Salon.” Also, if you need more words to describe the services and you don’t fit into three, you can expand this number to six, as already written above. This is a favorable number because it is interpreted as “wealth.” Then our sign might sound like this: “Christina’s Beauty Salon and Women’s Hairdresser.” In this case we get six words on the sign.
Let's look at another example. A person decides to open a construction company and is looking for an original and unusual solution. For example, he gives the company a made-up name or some word that has nothing to do with the construction business at all. Let's say a person chooses the name “Arkady” for his brand.
By itself, it will not bring any profit and is frankly unsuccessful in Feng Shui, because it does not have specific energy. In this case, it is more logical to supplement the name in order to attract good luck and rename the brand, for example, “Arkadiystroy” - this is a completely different matter, and from the point of view of Feng Shui, this brand already initially has the correct and suitable energy, it becomes a favorable direction for the flow of the invisible force of Qi .
If the founder of the company does not want to change the name, then you can get out of the situation in another way: add two preceding words to it, which will enhance the energy of the name and lead it in the right direction. In this case, we will add suitable words and end up with “Arkady Construction Company”. Of course, this is not exactly what should be used for a successful business, but in this case the harm from an inappropriate name is minimized.
Now let's discuss typical mistakes most budding entrepreneurs. In pursuit of originality, many businessmen act thoughtlessly and forget that even a good idea can be doomed to failure due to an inappropriate name. Any business works to attract clients - the more of them, the better the company is doing. And what attracts customers is, of course, a laconic but meaningful name.
So if you call construction company“Arkady” and put it on the sign without preceding words, then you will simply destroy the entire feng shui of your brand. And keep in mind one more thing: the preceding words must be exactly before the brand name, have the same shape and size of letters, so that they form a single whole sentence. In this case, the energy will accumulate at the beginning of the phrase, and only then in the inappropriate or unfortunate brand name.
But if you move these words down, write them on top, or make a small note somewhere in the corner of a sign or logo, then it simply won’t do any good. Remember the unity of your name.
Also, along with inappropriate minimalism, when the name of a company consists of one inappropriate word, the opposite situation often occurs. This is very easy to explain with an example: let’s say a company places a sign above the entrance that says “ Construction company Arkadiystroy".
This creates an absurd energy picture and destroys the harmony of the flows of luck, because the name itself already gives a clear idea of the type of services that await people within the office walls and it attracts the flows of Qi. Therefore, it is better to remove the repetition of similar words or, if necessary, replace them with ones that are close in meaning. And then, in this case, we bring forward the “carrying word” (the one that is designed to accumulate and attract the energy of luck, which describes your activities) so as not to violate the feng shui name: “Arkadiystroy: creating houses.”
These are primitive and understandable examples, based on which you should immediately understand how Feng Shui generally works when it comes to the name of a company.
Now let's repeat the basics that we learned above in order to remember them and avoid common mistakes:
- The name (logo) of a brand or company ideally consists of just one word;
- Your name must contain a word or syllable that clearly indicates the type of your activity;
- Your sign, logo, website, etc. should have either one, three, or six words;
- If the name of the company is unfortunate, we give it a place at the very end, and supplement it with the necessary ones in front;
- If the brand name is suitable and has the correct Feng Shui (contains a clear hint of your activity), then we place it at the very beginning of the sign, logo, etc.;
- There is no need to enhance the meaning of the name by adding the same syllable or word, as this violates Feng Shui;
- Don't chase original ones strange names, since such a name can make you invisible both to the flow of Qi and business luck, and to your potential clients.
Believe it or not, it is often such “primitive” rules that help a business grow to incredible proportions in a short time. While innovative ideas and outlandish names most often remain in the shadows, misunderstood and useless to anyone. Therefore, here it is better to move along a proven path, so as not to upset the balance and be able to harmoniously develop your entrepreneurial activity.
Successful company names: examples of Feng Shui
Let's dwell a little longer on clear examples, so that you are finally convinced that Feng Shui is very important here, and also not tormented by the question of which Feng Shui LLC name is best for you or what to “name” your company or office.
Let's say an aspiring entrepreneur decides to open a network of recreation complexes on the shore or on beaches, where swimming pools, water slides and other entertainment will be located. A suitable name for the brand comes to his mind - “Water World”. Here, in theory, everything is quite good - short and succinct, while the first word very well reflects the scope of the future establishment or recreation complex, and therefore will perfectly attract positive energy, and with it both visitors and money.
However, we notice that our brand will consist of only two words, and for guaranteed success we need one word or three. There appears to be a small discrepancy. What can be done in this case?
Many of you must have already guessed and formed the ideal solution in your head. We simply add the word “Waterpark” in front of the name, thereby making it the main thing (because here there is a more accurate description of the services provided and this word has stronger Feng Shui energy). And we get the perfect name “Water World Water Park”. It’s hard to come up with a better idea for such a plan!
Here’s another example: a person is wondering what to name his restaurant in order to beat his competitors and create a harmonious brand that will bring him a stable and high income. Of course, you can come up with something very original and unusual, but it will not bring any positive outcome.
Let's think together: why do they open restaurants? This is a place where people come to buy food, to enjoy dinner, to enjoy their meal.
In order for the feng shui of the name to be as successful as possible and work for its owner, it is necessary to convey the main mission of the establishment in your brand, and even strengthen it with the help of an additional word in order to bypass the competition.
But let’s not forget that there must be a word that carries the most precise meaning, and therefore it is better to immediately include “Restaurant” in the name. Since the restaurant serves food, you can attract positive energy and an influx of visitors if you add the word “Delicious”. In addition, you don’t have to guess for a long time, because people often go to restaurants in the evenings to have dinner or spend quality time with family and friends.
Therefore, nothing better than “Restaurant “Tasty Dinner” or “Restaurant “Tasty Meal”” can be thought of. The names “Juicy Steak Restaurant” would also be great if it was a meat restaurant, “Hot Burger Snack” and so on.
It is these names that are optimal and attract both crowds of people and an abundance of positive energy, and not “Restaurant Esmeralda” or “Cafe Juno”, which, even when compared with the names above, cause persistent antipathy and do not carry any positive charge.
This is precisely why a Feng Shui company name is needed: in order to initially form a positive perception and attitude among a potential client, in order to create an energetically strong and attractive name for a company, office, office, establishment or LLC.
Feng Shui company name, list: examples
You can find excellent examples in banking sector services. As you already understand, the most successful projects will be those where the name includes the word “bank” or something that reflects money turnover. Moreover, it is in the banking sector that it is important to correctly observe names consisting of one word, since the unit is closely associated with honor and winning - this is the optimal energy for a banking company.
The energy of honor will allow you to quickly create an atmosphere of a stable and reliable bank around you, and the winnings that a single title entails will add lasting success to your business in financial matters.
Let's look at simple examples: good names for this type of service would be:
- Sberbank
- Finbank
- Privatbank
... and other “cans” that sound succinct, concise and carry powerful Feng Shui.
Things will be worse for companies that have three words in their name, but which at the same time reflect the essence of their activity:
- Finance and credit
- Marine Family Bank
- First National Bank
Therefore, if you really need the help of energetic forces and significant assistance in business, and also if you dream of outperforming your competitors and quickly getting ahead, then choose an exclusively correct Feng Shui company name. The examples described above will help you make the right decision and protect you from serious mistakes, which often lead to the death of even the best ideas and business projects.
Every true entrepreneur knows that business consists of little things. And every little detail needs to be carefully thought through, only then will a complete picture emerge that will delight you and your clients. There is no need to make banal arguments, such as - whatever you call the boat, that’s how it will float. The name of the real estate agency is one of the most important elements, but the “boat will float” the way you manage it. It is very difficult to come up with a name that absolutely everyone would like. But if the name you choose evokes positive emotions in 80-90% of clients, then this is already a success. Having analyzed existing real estate agencies, we can note the following patterns in their names. Basically, the word “real estate” is always present, there is a geographical reference and, in direct or abbreviated form, an indication of the owner of the enterprise.
Name for real estate agency
The sign above the entrance to your office must indicate the professional direction of the enterprise. This is especially important for a real estate agency, because in this case We are talking about a lot of money, so you need to try to build the most trusting relationships with clients. In most cases, a real estate agency is chosen based on a recommendation or location. All people living in your area are potential clients, and from the name of your organization they should understand that you are engaged in real estate transactions, that is, on such a problem they can come in and consult or give an order for the sale (purchase, rental) apartments. But this is only if the company is located “on the ground”, and not in the endless labyrinths of office centers.
The agency name should contain keywords that indicate your type of activity. For example, a template could be like this - Real estate agency “advertising phrase”. You can also start with words such as: “Society”, “Company”, “Enterprise”, but then there should be a keyword, for example, “real estate”, otherwise it will cause some inhibition in the minds of potential clients.
Often the name of an agency is associated with its location. You can focus on the name of the area; such keywords are probably already used. You can start with the following words: Moscow Real Estate Agency and then add something personal, for example, a name, if it sounds good. A good option would be the Moscow Real Estate Agency "Victoria". Real estate agency "Slavik" will no longer work.
Remember that the name should appeal not only to you, but also to your customers. Therefore, it is advisable to come up with 2-3 working options at once that you personally like. After that, conduct a survey among your family and friends which of these options they personally like. Also for this you can use social media, the survey results will help you make your final decision.
Logo for a successful real estate agency
Today there is huge competition among real estate agencies, so it is very important to set them apart from the competition. High-quality logo development will help you acquire regular customers. When creating a corporate identity for a real estate agency, you should focus on such criteria as reliability, solidity, knowledge of the subject area, and the availability of housing options that will suit the client. Most often, on the logo of such organizations you see an authentic house, a skyscraper, or even an entire small town, buried in foliage. But put it next to the logo of your competitors and, most likely, you will see a similar picture. Creating a real estate agency branding involves more than creating a first-level association, such as a label for a can of corn. Just a beautiful picture on a business card is not enough to attract more customers.
Visual identification of a company is one of the most important components of the overall branding concept. This is what pops into a consumer's head when he hears the name of a company. The logo must be associated with the name of the agency and be firmly associated with it. Target audience, market condition, positioning, general ideology of the company - these are the main components on which a good logo relies. Corporate identity is everything that your real estate agency visually consists of: business cards, letterheads, dress code, business documentation, outdoor advertising, packaging, etc. The creation of a corporate identity is preceded by careful research, the result of which are various tools that form a corporate identity: logos, colors and fonts. The finished design will be an excellent conductor between the client and the company.
You have collected a package of documents and calculated how much it will cost to launch a real estate company. Great! All you have to do is figure out what your business will be called.
It would seem, what is there to think? This is a serious organization and the “Real Estate Agency” signs will be enough! If you have the only similar company in a small town, perhaps this will work. But when there is more than one competitor, it is very important to be remembered by potential clients! How to do this? Now we'll tell you.
Names of real estate agencies: formulating the main rules
Remember two main criteria - clarity and brevity. Assume that when a potential client sees your sign on the street or reads information about the company on the Internet, he should immediately remember it. And of course, understand what services you provide.
When creating names for real estate companies, we recommend choosing one of the naming principles:
- Direct associations with business. This simple method really works. " Housing problem” or “Your home” immediately refer to the direction of the company’s work. The main disadvantage is that there are a majority of such companies.
- Add a geo reference. Of course, if it says something to your audience. For example, “Mortgage agency on Vasilyevsky”. The main thing is to make sure that there are not 5 other similar companies located near you.
- Use of the owner's name. Another option is to give the name some personality. "Real estate agency of Konstantin Rumyantsev." Make sure the owner's name is easy to remember, otherwise you should avoid this method.
How to name a real estate agency according to Feng Shui: we're not kidding
We anticipate comments that such methods do not work in such a serious business. Of course, we do not advise you to become imbued with Chinese wisdom and rely only on it. However, we urge you to remember: the main principle of Feng Shui is harmony. The Earth element, which is suitable in this case, is associated with reliability, caring for people, a warm hearth, etc.
Agree “My new flat"sounds much better than "Real Estate Agency No. 1." Starting from a specific direction is a win-win option. Use positive associations that inspire trust and are associated with comfort, reliability and safety.
This applies not only to the company name, but also to the logo and website design as a whole. Proceed from the fact that the name does not exist on its own, but is included in the general concept.
What names should you avoid?
There are names that seem original and sound beautiful, but if the meaning behind them is lost, it is better to abandon them.
- Be careful with foreign words. Sometimes the owner chooses a name, say in English, solely out of euphony. It is very distantly connected with the business sector. Example: Green House could equally well be a sales company countryside real estate, and a landscape design company.
- Do not use “status” but meaningless names. “Garant Plus” or “Agency Elite” will tell you that you provide reliable service or work with premium clients. But they don’t tell you the main thing: your activity is related to real estate.
Previously, many entrepreneurs, trying to get to the top of the lists of directories, tried to name a real estate agency so that it began with the letter “A”. Hence the names that are quite ridiculous for the real estate industry: “Lampshade”, “Active Search” or “Alliances” and “Alexandra”, which are incomprehensible to clients.
Fortunately, entrepreneurs now very rarely make such mistakes. And they direct their efforts to promoting on the Internet. However, this is a topic for a separate article.
Remember the price segment
In striving for a euphonious name, do not forget that you need to get into your target audience. If you are helping in the purchase of inexpensive housing, avoid prefixes such as “elite”, “premium”, etc.
Are you targeting wealthy buyers? Think about how to play with this when naming. But don't overdo it. The real estate agency "Top-premium elite apartments", of course, is already too much. Don't forget about the slogan and other advertising texts - here you can turn around.
General recommendations when creating a name for a real estate company
Let us list the main rules for successful naming:
- Simplicity and conciseness
- Connection with real estate and your line of work
- Positive associations
- Absence of templates and banal words
We wish you good luck in creating and growing your business!
- 1 Principles for creating names for a real estate agency
- 2 Names for real estate agencies that bring good luck
- 3 What names should you avoid for real estate agencies?
When deciding to create their own business, including in the real estate sector, entrepreneurs devote a lot of time to the procedure for registering their business, searching for partners, developing a client base and advertising. But they rarely think about how to name a company correctly, and often do not know about the relationship between name and profitability. This aspect is very important when opening a real estate agency.
Principles for creating names for a real estate agency
The process of developing unique names for a company, product or service is called naming. This is the basis for building a brand. The name must be created taking into account certain rules, for example, maintaining euphony and achieving positive associations. You can name a real estate agency yourself, or you can use the help of professionals in the field of naming.
Advice: if the company will operate in the LLC format, it is important to correctly prepare the registration of constituent documents.
As a basis for creating an original name, you can use:
- words from everyday speech, jargon;
- rarely used words;
- historical, geographical names;
- names, words from other languages, abbreviations, neologisms, mythological concepts, etc.
But not all elements can be correctly applied when choosing a name for a real estate agency. In this case, it is better to focus on a limited range of options. A company operating in this market segment must attract visitors with its name, instill in them trust, a sense of reliability and professionalism. An illiterate name can spoil the positive image in the client’s mind, harm the image of the organization, reduce its competitiveness, as well as the effect of advertising and marketing. An incorrect approach often leads to the fact that some clients and potential partners perceive the company as a fly-by-night company and do not want to cooperate with it.
When choosing a name for a real estate agency, we advise you to pay attention to the following principles:
- Link to type of activity (Agency Luxury Real Estate, House Plus).
- Evoking pleasant emotions, associations, creating a positive image of the company (Partner, Avangard, LuxeHouse).
- Conciseness, easy pronunciation (Alliance, Alfabrok, Your House, City, Metr).
- Uniqueness (Pan Khauz, Byznesmost).
- The use of words close to the field of activity in foreign transcription (Park Lane, La Vida, REAL ESTATE, Atlas Kvartyr, Realtor).
Advice: You can make money work not only by creating your own business, but also by becoming an investor, opening a deposit in a bank, or engaging in resale or rental of real estate.
Names for real estate agencies that bring good luck
There are no universal names for real estate agencies that bring good luck. But within the framework of some teachings and practices, it is possible to identify certain principles, based on which, it becomes possible to choose the optimal name for a real estate agency. It should give an idea of the type of activity and at the same time instill confidence in the quality of services, reliability of cooperation and inspire trust.
According to the tenets of Feng Shui, when choosing a name for a real estate agency, you should use words that are associated with home, safety and reliability. The teaching says that the real estate sector is controlled by the Earth element, so the name should reflect comfort and security (for example, My House, Status, Expert Real Estate). It is also important to take into account the nature of the first letter in the word, because according to Feng Shui, each of them has a certain element behind it (and some cannot be adjacent). These are, for example, Water and Fire, Fire and Metal, Metal and Wood. The presence of such positions can negatively affect the well-being and development of the company.
When choosing a name, many are guided by the principles of numerology. According to this teaching, each letter corresponds to a certain number, and their combination carries positive or negative energy, which directly affects the course of life, the success of a person and all his endeavors. It is important that the name of the real estate agency is full of positive energy and does not evoke bad associations or emotions. If you adhere to at least a few basic rules and create a name for a real estate agency correctly, it will have a beneficial effect on the start and development of a business, simplify marketing and advertising, speed up the process of creating a client base, and therefore will definitely bring good luck.
What names should you avoid for real estate agencies?
When choosing a name for a real estate agency, it is important to take into account the specifics of work in a certain market segment and remember the goals to which it should contribute. Some names are absolutely not suitable for companies working in the real estate sector:
- Personal names, names of mythological characters (Alma, Sophia, Amalthea).
- Words that evoke ambiguous associations (Blagovest, RealDruzi, Princely House, StarMax, Koshkin House).
- Difficult to pronounce words, including in foreign transcription (Kiev International Realty, All Star Moscow Realty).
- Abbreviations (AMGK, LiC).
- Banal names that were actively used in various fields and do not make it possible to accurately and quickly identify the company (Mayak, Tower, Rodnoy Dom, Megapolis, Leader).
- Neologisms (although they allow you to stand out from competitors, they do not provide an opportunity to clearly identify the company and require a more serious approach to marketing).
Choosing a name for a real estate agency is one of the important stages in creating and developing your business. Despite the fact that the name is not the determining factor for a successful start, it still affects the effectiveness of marketing, advertising, the company's image in the client's mind and sales volumes. It is quite possible to choose a good name on your own, having previously studied relevant materials and expert recommendations. If necessary, you can always contact a naming agency.