How to make your business proposal attractive and find a private investor? Where and how do you search for investors for startups? Who can help if I am looking for an investor to open a business in Moscow?

Hello everyone who visited our site! Denis Kuderin is in touch, an investment specialist.

Let's continue the topic of investing. IN new article I will try to answer in detail the question of how to find an investor for business projects, startups and other commercial endeavors.

The publication will be useful for both beginning entrepreneurs and those who already have experience in promoting and developing their own business.

So, let's begin!

1. Why are they looking for an investor?

Any business needs financial support. Without attracting funds, the full development of the project is impossible - it will simply die in its infancy.

Saving money and patiently waiting for a favorable moment is not an option: in entrepreneurial activity time - most important factor success. While you save money, your niche will certainly be occupied by agile competitors.

There is nothing wrong with a lack of finances. Even the largest modern companies (for example, Google) at the debut stage developed exclusively at the expense of third-party capital.

Young and promising enterprises almost always feel a shortage of finances: as a rule, this is balanced by an excess of promising ideas. Today, the process of finding investors has been greatly simplified - there are hundreds of funds and companies ready to provide their resources to budding businessmen.

However, these funds do not provide money to every businessman. First, you need to convince your partner to cooperate with you, prove that your project is better, more promising and more interesting than that of your competitors, and provide a competent business plan.

And since most investors are professionals with extensive experience, they are able to almost accurately determine where it is better to invest in order to get a guaranteed profit.

Remember: foundations and private investors are not engaged in charity: they are interested in a full and, as quickly as possible, return on their investments.

Any sources of funding – credit organizations, venture capital companies, business angels - are interested in the return of their assets and do not give away money without sufficient commercial grounds. The exception is organizations that issue grants, but it is even more difficult to win their attention.

Natural questions arise:

• How exactly to attract an investor to your business?
• how to talk to an investor so as not to get rejected?
• where better to go - to investment funds, banks, directly to businessmen, friends and acquaintances?

I will try to answer these questions (and some others) in subsequent sections of this publication.

2. What might interest an investor?

Why do some entrepreneurs manage to find money in a matter of days, while others spend years looking for financial support for (at first glance) promising projects?

It’s not a matter of natural charm at all (more precisely, not only of it). Getting an investor interested is a whole science or even an art. First of all, investors need guarantees that their money will work.

Every investor needs to know everything about business participants - their professional and organizational abilities, motivation and goals.

When turning to partners for support, entrepreneurs should prepare in advance:

1. Presentation of your project– an intriguing introduction to the essence and meaning of the upcoming business is half the success.
2. Competent business plan: this document must, among other things, contain specific indicators that the company intends to achieve over a certain period.
3. A realistic plan for spending the funds received– the investor must know where the funds provided to him will go.

Your partners do not need excessive information, but you should have ready-made answers to any possible question from the investor. Excessive optimism will also not inspire confidence: do not try to inflate possible profits and do not remain silent about possible risks.

Try to interest the investor in the originality of your idea, but also remember that too radical innovations may scare away conservative lenders.

Example

A startup developer begins a conversation with an investor with the following phrase: “I want to provide you with a product that has never been on the market before!” It sounds impressive, but an experienced businessman will immediately be wary. He knows that there is usually nothing on the market for which there is no demand.

Even if your product is truly unique, be prepared to prove it to your potential partner with facts. Think in advance about how you will deal with objections and conduct a personal risk analysis.

When starting your search, it is also advisable to immediately determine the circle of people who will be interested in your offer. Your actions must be purposeful. You can search for partners on your own or with the assistance of professional consultants.

3. How to find an investor - step-by-step instructions for beginning businessmen

By acting consistently, competently and, as they say, “according to science,” you will achieve results much faster. The main rule when looking for sources of financing is to take into account the interests of the investor. Remember that the person providing the loan is always guided by commercial considerations.

Your possible partners do not need innovation; they are not concerned at all with your well-being, but with multiplication and preservation own funds. Many of them are not at all interested in new business ideas, since they are already mortally tired of active commerce.

Investors have already earned money through their own labor and now they just want to receive passive income from your assets. At the same time, they are interested in ways that will bring more money than mutual funds, banks and other traditional investment areas.

Your task is to convince your partners that you will provide them with such income.

Step 1. Create a clear business plan

A business plan is the first thing investors pay attention to. If you do not have a well-designed development strategy, your chances of success in seeking financial support will be minimal.

The plan should contain the following items:

• the essence of the proposed idea;
• the size of the required investments;
• commercial benefit for the investor;
• approximate payback period and first profit;
• prospects for the company's development.

Experts advise paying attention to every detail, right down to the execution of documents: it is recommended to print them on high-quality paper and accompany them with professional graphic design.

Step 2. Decide on a suitable form of cooperation

Exist various ways interaction between the recipient of the investment and the investor. It is necessary to decide in advance which form will be most effective for your company.

Some investors give money at interest, others may demand a share in the business or commissions on future earnings. Having chosen the most acceptable cooperation model for you, be sure to indicate it in the plan.

Remember that a new businessman needs to be flexible: if an investor insists on a particular form of interaction, it may be worth meeting him halfway.

Step 3. We turn to experienced businessmen for help

A beginner will be best understood by experienced entrepreneurs who have been working in your chosen niche for a long time. Many successful businessmen willingly give advice to neophytes if they are planning a mutually beneficial partnership in the future.

Even if the “senior friend”, after listening to the business idea, does not decide to make direct investments, he will certainly provide you with valuable parting words or wishes that will bring success in the future. In addition, he may recommend your candidacy to others.

Step 4. Negotiate

A positive response to an investment proposal often depends on skillfully conducted negotiations.

Even if you have no problems communicating with people, you need to prepare in advance for a conversation with a potential investor. As I said before, you will need answers to possible questions and logical arguments in favor of the viability of your startup.

At the first meeting with a potential partner, you will be expected to make a competent presentation. You will not go wrong if you invite a specialist to participate in the presentation of the project, who will clearly and clearly explain all the nuances of your idea.

Step 5. Conclude an agreement

The culmination of the meeting is the signing of investment documents or a cooperation agreement. I think there is no need to remind you that the contract should be read, not skimmed. It is even better if a professional lawyer gets acquainted with it.

The contract must indicate:

• investment amount;
• terms of interaction;
• rights and obligations of partners.

According to the document, the money is transferred to the customer under certain conditions. The essence of these conditions is that funds are invested specifically in business (production, equipment, creation of an online project).

The investor must be sure that his assets will not be used (even partially) for outside needs - for example, to pay the debts of the head of a startup.

4. Where to find an investor - 5 proven ways

We have come to the next most important question - where to find an investor? The short (albeit banal) answer is as follows: you can find a business investor anywhere.

You just need to look around carefully and you will see how much free money is spinning in the financial space. These funds are just waiting to be “taken into circulation” by energetic and enterprising people, which (I sincerely believe) are our readers.

Let's consider the most popular ways to attract financial resources to your project.

Method 1. Friends and relatives

It is unlikely, of course, that you have heard such a phrase from your friends: “I wish I could become an investor in some promising startup.” However, the inner circle is exactly the area where you should begin your search.

This is especially true for young and novice businessmen, whose number of real contacts in the business world is usually zero. But almost everyone has friends or relatives who have the amounts necessary for an initial deposit.

And often these people do not know where to put their “free” money. Due to the low level financial literacy Citizens of the Russian Federation sometimes do not even suspect that their existing assets can and should be increased by making smart investments.

However, everyone strives to protect their finances from inflation. Your goal is to convince your friends to become business partners. I agree, the task is not an easy one: in our country, even close people often do not trust each other. But this is no more difficult than borrowing money from a bank or investment fund.

My only advice is to not promise mountains of gold to your friends, uncles, aunts and cousins. Be realistic. Treat your loved ones as official investors: you can even provide them with a full-fledged business plan to dispel any doubts.

Method 2. Experienced entrepreneurs

Even in the smallest city there are people who own successful businesses and have already amassed a substantial fortune. Experienced entrepreneurs understand that money should work, and not lie as a dead weight.

Successful businessmen are always looking for where to invest their capital so that it brings stable profits without much labor. Your task is to make such people believe in your business idea and invest in a new endeavor.

There are two main partnership options:

• take money in the form of a long-term loan;
• offer share in project.

In the second case, your freedom of action will be significantly limited, but experienced businessmen are more willing to engage in such cooperation.

Read more about this method of searching for investors in the article “”.

Method 3. Investment funds

Such structures often specialize in assisting small and medium-sized businesses. To receive money from an investment fund, you need to prove to its representatives the viability of your project.

This option is more suitable for those who already have an existing business, but do not have enough funds to develop it. For positive decision On the part of the organization's management, you, again, will have to carry out thorough preparatory work.

Namely, to analyze the company’s work and draw up a plan for its development or reconstruction.

Method 4. Business incubators

Incubators and technology parks are ways to organize a favorable business environment for aspiring businessmen. In incubators, the development of businessmen occurs quickly and painlessly. Beginners get a chance to realize their own ideas at minimal cost.

Every major city has one or more business incubators. They may be called Entrepreneurship Development Centers or something else, but their essence is the same - to help neophytes create their own business or enterprise.

Technology parks are usually based at universities or research institutions. Their task is to introduce into practice production developments related to hi-tech ( high technology). Thanks to technology parks, large industrial companies benefit from the achievements of small, knowledge-intensive businesses.

Most Russian institutions of this type were created with state support.

Method 5. Banks

Most traditional way searching for funds for business. Unfortunately, it is not always possible to get a loan.

Typical requirements of financial organizations for recipients of loans for business activities:

• availability of collateral;
• impeccable credit history;
• reliable guarantors.

In addition, such loans are issued under high interest rates(average rate – 17%).

Sometimes it’s easier to get a consumer loan: simpler, but not cheaper. After all, if things suddenly don’t work out, you’ll have to repay not only the debt, but also the accrued interest.

If this prospect does not scare you, then my advice is to borrow money from companies where you already have an account. Or contact large financial institutions– Sberbank, .

The table shows the most popular credit products for debutants of small and large businesses:

5. Alternative sources of investment - what are they?

It is not always possible to find an investor or a sufficient amount to implement your plans. In such situations, try to get help from alternative sources.

These include:

• state funds to support entrepreneurship;
• grants from private companies;
• companies offering to open a franchise business.

In Moscow and some other cities there are committees and centers for promoting small/medium businesses. These organizations are ready to act as guarantors for loans and sometimes even provide subsidies to pay off interest rates.

Some companies (in particular, " Support of Russia") they themselves are even ready to give money for promising projects. Applicants for subsidies are selected on a competitive basis.

Grant is the most desirable option for young businessmen. The advantage of such assistance is that the grant does not need to be repaid; it is free of charge.

Finance is allocated from budget funds and are directed towards the development of priority business areas for a particular region or city. Large regional and metropolitan universities often act as intermediaries in issuing free loans.

There are also international organizations of a similar nature - for example, the Scientific Potential Foundation.

There is a separate material on the site.

Self-confidence, creativity and a well-developed business idea: these are the main success factors in finding an investor. The investor must understand that he is not throwing money away, but is investing it in a profitable and worthwhile business.

To help future businessmen, we have collected the most practical advice on attracting third-party subsidies.

Tip 1. Regularly visit places where potential investors gather

IN major cities Events are regularly held to help newcomers meet the right people. Not only investors hang out on such platforms, but also mentors, mentors, experts and other useful people.

Development information technologies greatly simplifies the task of entrepreneurs. There are many intermediary resources online, with the help of which investors look for investment properties and vice versa.

Tip 2. Gather a team of professionals who are passionate about one idea

Teamwork is always more effective than “solo” projects. An example of this is our website “HeatherBeaver”, which works thanks to the coordinated actions of like-minded people.

People who share each other’s views and are passionate about the same idea often make more correct and far-sighted decisions, overcome difficulties more successfully and achieve the desired results faster.

Tip 3: Don't be afraid to pitch your idea to funders

Do not be afraid that you will not be understood, and do not make your project a mystery shrouded in darkness. Openness appeals to investors. If you trust your financial benefactors, they will trust you too.

Tip 4. Don’t set yourself the task of achieving everything at once

This refers to the ability to be patient and flexible. It will be great if you offer the investor several options for business development at once.

Remember also that gradual and systematic movement is more productive than running headlong over rough terrain.

Tip 5. Competently justify the advantages of your startup

If you are able to clearly and simply talk about the advantages and unique properties of your startup, you will receive competitive advantage before other applicants.

Lack of an original idea and sluggish presentation are the main reasons for failures in finding a source of funding.

And for clarity, a video on the topic of searching for investors with the participation of the famous businessman Vladimir Dovgan.

7. Who can provide professional assistance in finding an investor?

If you find it difficult or impossible to find financial sources for business, it is worth taking professional help.

There are platforms on the Internet for those who:

• wishes to invest funds;
• looking for investment;
• wants to find a business partner.

Let's look at the most famous Russian-language resources of this type.

Notice board for investors, startupers, entrepreneurs in need of business partners. The service helps people with finances invest money in profitable projects. And vice versa - budding businessmen can find generous investors here to support their projects.

Advertisements are divided by region and business area. Activities include Internet and IT, Culture and Art, Science, Real Estate, Education and dozens of other promising areas.

Among the participants are hundreds of businessmen and investors from Russia, Belarus and European countries. Placing advertisements is free. Simply register on the site, and your chances of finding investors or business partners will increase many times over.

We present to your attention the TOP sites where startups can post their investment project and find an investor, attract investment in their business, and investors can get acquainted with a variety of proven sales offers ready-made business, franchise or searching for a partner.

towave.ru. Website about startups. Requires registration, but account confirmation does not occur immediately. Your profile hangs on moderation for some time, which is very inconvenient; you have to return to the site again.

napartner.ru. The platform offers services for entrepreneurs and investors. It is possible to support an investment transaction with the napartner team. For the startup owner, it is proposed to describe in great detail all the nuances of the existence and development of the project, which is very convenient for investors when choosing a startup. Also on the site you can learn about the history of successful business ideas from their inception to market entry and full development (see).

investgo24.com. Here you can get acquainted with investment projects, proposals for the sale of businesses, and also find proposals from investment funds. For general development and answers to questions, a database of articles on investment topics is provided to your attention. Messages from the site come directly to your email, investors are very active on this site.

townmoney.ru. This site offers you a loan for business development, guarantees, electronic signature. On the “City of Money” platform, businessmen can post their projects for investors, and investors can get acquainted with portfolio products, receive guarantees of return on investment, and also participate in mutual lending.

investors.partners. We will help you open your own business, find initial capital, and expand your existing business. The investors.partners team will find a reliable and experienced investor-partner for you and will even find an investor for free.

start2up.ru. A platform created to bring together people looking for investments, wanting to invest money and wanting to start a joint business!

business-platform.ru. Business Platform for authors who are looking for investment; for investors who are looking for promising, profitable, investment projects; for entrepreneurs who sell businesses and for bloggers who understand all this!

angel.co. The international platform angelist was created to unite investors and startups around the world!

avito.ru. An advertisement platform that does a very good job of attracting investors to a business and selling a ready-made business by posting simple advertisements (see).

rusinvestproject.ru. It will help you find an investor and a project without intermediaries in Russia, CIS and abroad; this is a huge base of useful contacts.

simex.global.ru. The crowd investment platform SIMEX is an international platform for investing in real sector economics for beginners and professional investors (see).

innovationportal.ru. A single portal for innovation and unique inventions in the field of innovation, which will help investors and inventors find mutually beneficial cooperation.

investclub.ru. A platform with a large number of active users who are looking for investors and investments.

www.beboss.ru. All industries are represented here, any amount is considered, as well as a catalog of franchises, wholesale offers, business ideas and business plans.

fbip.ru. This is the Federal Database of Investment Sites.

Often successful companies are created through the collaboration of several parties: one has an idea, the other has the resources to implement it. Thanks to the Internet, it has become easier for these parties to find each other. However, it is important not just to find a person with money, it is necessary to attract a good partner, cooperation with whom will become the basis for a successful startup and further advancement of the business. When considering investor proposals, try to think about which of them will be interested in your business. To do this, formulate the stage of development of your business: will it be its origin, formation, growth, maturity, or decline. Every company that is at various stages needs its own investor.

Features of the stages of company activity
At the inception stage, as a rule, an entrepreneur has nothing, only an idea, and sometimes a registered patent. There are also problems with the formation of the management team; business processes are not established. External investors are often relatives and friends, or they can be private individuals who have some experience in this area and are willing to take risks. On our website you can find such investor offers.

During its formation, the organization already has an established production of finished products, or already provides services, but its activities do not bring the desired income, and sometimes are even unprofitable. This stage is characterized by business processes that have not been fully developed; only the formation of a management team occurs. At this stage, it is necessary to pay attention to the financial and legal documentation of the company. An investor who is interested in it should easily understand the corporate structure of the organization, its financial position. It is good that the company does not participate in litigation, disputes with government services, etc. At the stage of expansion of activities, the volume of operations performed increases, and profits become stable. As a result, the company begins to occupy a stable position. The stage is characterized by well-established business processes, new markets and projects are opening. At these stages, banks, funds and other serious investors are involved in financing.

Advantages of our business portal
The business portal site is designed to assist its visitors in developing their business and increasing capital. In particular, this page presents various investor proposals. We recommend that you read them carefully and do not make hasty decisions. Try to learn as much as possible about your partner and assess his reliability. When drawing up contracts, read them carefully, let there be as few understatements as possible, and let all agreements be recorded in writing. On this page you can both find an investor and become one yourself by posting an investor proposal. Many of our visitors were able to find reliable business partners with whom they have been working for many years. Perhaps you will become one of their number.

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Investments for rent with purchase in taxis from 50% per annum

We have created a money making machine for you.

This is a complex of well-functioning business processes allowing:
- rent out a car with purchase and receive 50% per annum due to this

Fully control the use of the vehicle and its technical condition

Have liquid collateral in the form of a car until you receive the full amount for it and your profit.

Highly profitable program.
- on average 40%-60% profit per year,

Payments for rent with purchase are 30% higher than for simple rent.

The management company retains 25% of the income received from rent-to-own.

Maintenance and repairs are carried out at the expense of the tenant

Responsibility for an accident lies with the tenant.

There are risks associated with road accidents and traffic police fines that could not be collected from the tenant.

Pledge in the form of a car registered in the name of the investor or with a notarial encumbrance.

The car is re-registered to the lessee after 2 years if he fulfills the terms of the contract

In 80% of cases, you receive both payments and the car (if the tenant failed to comply with the terms of the contract, we find a new tenant and he begins to buy the car from the beginning)

The minimum investment amount is 800 thousand rubles

How to earn from 50% per annum?
1. You purchase the car our company needs for individual or your legal entity.

2. We enter into an agency agreement under which we find a tenant who is ready to pay in installments the cost of the car with a 100% markup for 2 years.

3. We enter into a lease with subsequent purchase agreement with the found tenant. And he begins to pay you weekly equal payments, which include both the body of the loan and interest for its use.

4. Car maintenance is carried out at the expense of the lessee.

5. 25% of each payment is retained by the company, 75% is paid to the investor weekly.

6. Company Tracks:

6.1. Lease payments (24/7)

6.2. Vehicle location(24/7)

6.3. Technical condition auto (monthly)
1. If the tenant fails to fulfill his obligations, the car is confiscated by the security service and a new tenant is selected for your car.

In this case, all payments are considered simply rental payments and in addition to them, you also receive the car itself. Which increases your profits.
1. The car remains your property throughout the duration of the contract and is re-registered after the last payment is paid to you.

We invite you to our office to learn more about both this and other investment programs. There are only 5 of them. We will select for you the one that will optimally meet your criteria and scale of investment.

In the office you:

1. Read the agreement

2. Get to know the business better

3. We will calculate your schedule for receiving dividends

4. Let's talk about additional features to increase profitability.

BE SURE TO WATCH THE VIDEO (IN THE DESCRIPTION ON YOUTUBE THERE WILL BE A LINK TO THE SITE WITH ALL INVESTMENT PROGRAMS, AND THERE ARE 5 OF THEM!!!)

The article was written by an experienced entrepreneur who has experience in attracting investments in his own innovative projects and third-party startups, collaborating with companies such as IC Finam, SBAR, Private capital and etc.

First, a small but very important introduction:

Find an investor willing to invest money in new business both simple and complex. I’ll tell you how to find it below, but first I want to ask you: “Why do you want to attract an investor to your own business?”

No, I do not reject such an important and useful institute for a start-up business as “Investor”. In most cases, without an investor and attracting third-party money, a business simply cannot be created and launched.

I'm asking about something else:

“Are all your resources exhausted?”
“Does your business need an investor at all?”

Are you sure your project needs it? Do you think that an investor is pure “chocolate” and manna from heaven? Are you wrong?

To better understand these difficult issues, I propose first and foremost mandatory read these articles:

Article: “Does a startup always need an investor with money?”
Article: “Investing in a startup, what problems might there be?”
Article: “Finding an investor for a startup or why does the investor say “no”?

Where to start looking for an investor for your business?

Do you need an investor to start a business, but you don’t know where to find one? Let's start with this.

First of all, I want to say the most correct and most banal thing: “To create a business, an investor can be found anywhere.” Everywhere. At every step. Even by extending your hand, you can feel the “strong shoulder of a friend” who can become an investor in your new project.

Therefore, for those who are looking for an investor for a start-up business, it is more important to understand not where to look, but how to look and, most importantly, how to convince a person or group of people to invest in your business.

Finding an investor is not a problem, the problem is making him a partner.

Below we will look at most of the possible “places” where you can and should look for an investor, and now I will try to focus your attention on one of the most important points - preparing to search for a future investor.

For many years now, there has been a story circulating on the Internet about how someone walked into an elevator and literally in two minutes, talking about his project, received almost millions of dollars from an investor.

I can fully admit that this is a true story. You never know how many poor and rich people wander around the world.

Perhaps someone fell for this. But in life everything is much more complicated and you won’t be able to find an investor “out of the box” without preparation.

To understand why, I will ask you: “Are you ready to give your hard-earned 25,000 rubles to a stranger. simply because he promises mountains of gold”? I think no.

You will study the offer, promises, etc. Why then do many of those who are looking for money for a project think that this money can be found without careful preparation?

In order to find serious money for a serious project, the minimum that you should have on hand is a business plan for the future project and its presentation with provisions on the benefits received by a possible investor.

A business plan can be replaced with a feasibility study (feasibility study), but it is better to have a full-fledged business plan. All the same, then the right investor will demand such a business plan in order to protect their money as much as possible.

Having read on Wikipedia and understood what a business angel is, an investment applicant can prepare (by creating a business plan and presentation) and contact directly the most serious organization in Russia that helps attract money from private investors to business - “SBAR” (Community of Business Angels of Russia) . There are other similar communities, but I advise you to contact them first.

The fact is that several years ago I promoted one of my inventions through SBAR.

Looking ahead, I want to say that my project never received the investments it needed.

But communication with representatives of SBAR, its managers preparing projects for the investment session and with those investors who were found with their help, “forever” cleared my brain regarding my innovation.

And understanding of innovative business in general.

Yes, I did not receive investment in the project with the help of SBAR, but the knowledge and experience that I gained by promoting the project with their help helped me get investment for another project quickly and comfortably. “There is no such thing as too much knowledge, just like money.”

By the way, I proposed my project to the National Network of Business Angels “Private Capital” in Moscow. There my project was immediately rejected. But I was not upset and continued the search.

This is what I wish for you: do not lose heart when rejected and continue searching for an investor.) In general, if you are rejected again, this does not mean that your project is bad. It may not be groundbreaking and won't change the world, but the harder you push it, the more likely you are to succeed.

Where and how to get money for a startup

This video explains: The legendary Russian Internet entrepreneur Anton Nosik shares his thoughts and best practices on how and where to look for your investors and how not to make a mistake.

Where to find investors for an online business?

Nowadays on the Internet you can often see advertisements like this: “Looking for an investor in a small business.” On message boards, special resources for aspiring entrepreneurs and innovators.

You can also take advantage of this opportunity and submit your ad. Perhaps this way you will find your investor, but the chances of success will be minimal. It is best to contact investors directly.

What do I mean when I say: targeted. This means that you need to prepare, collect a list of those Internet resources through which you can contact future and real investors.

Do you know why it is necessary to contact investors directly? I'll try to explain based on own experience. Several years ago I decided to create my own extensive resource base where I could advertise for investment in a very interesting project.

I approached data collection with all responsibility and within a month I collected everything that could be found on the RuNet at that time. Including foreign investment funds. Rowing, as they say, everything that caught the eye and barely “moved.”

What was the result after I sent out my proposal to all these funds, communities, centers, technology parks, etc.?

Zero! Pure and virgin!

Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

When making a decision to purchase a franchise, you need to consult the professional recommendations in this section:

About the most latest news and trends in business with a franchise can be read

Do you know who I received “encouraging” replies and offers of investment from? From those who provided paid services for finding investments. Like: “You have a wonderful project, with our help you will change the world with your idea... but first we need to pay the Nth amount of money.” All clear?

Don't waste your time on such empty hassles. No, I do not deny that on such message boards, forums, etc. you can find your investor. This is possible, but the chances are slim.

Most of the “investors” on such resources are those who have no money, but want to foolishly scam you out of money. And they're getting scammed. And how they cheat!

Why am I talking all about sad things!

Look for money for a project on collective investment services. In my opinion, today the best crowdfunding platforms in Russia are the following resources:

• boomstarter.ru
• planeta.ru

If your business is created on an innovative idea, then I advise you to contact the Skolkovo Foundation https://community.sk.ru/news/ or Technopark "Strogino". Is it government or so government agencies, getting into them is not easy, but it is possible.

An example of such a “hit” can be: Project Corteos and project "On Veliki".

Works productively in Russia Russian Startup Tour. This is the longest tour of the regions by leading experts from Russian development institutions with the participation of venture funds and major corporations. Perhaps your business or your innovation will be of interest to a large corporation, and it will provide it with investment?

I recently came across an offer from the creators of the City of Money service. City of Money is an online platform for loans for business and investment. I don’t want to give a link, I haven’t used it myself, find it and google it, but as stated on their website, this is a platform where investors and borrowers can contact each other directly, without intermediaries.

Well, the most likely thing is to take money from the bank. Either under a program to help start-up businesses, for example from Sberbank, or in the form consumer loan. Many aspiring entrepreneurs started this way. They took money from the bank in the form of a consumer loan and started their own business. Many people succeeded.

The main thing is to find an investor

This video explains: An interview with the creator of the legendary Ozon online store, Alexander Egorov, in which he talks about the difficulties of finding investments and difficult relationships with investors that led to the sale of the business.

Investors for business in Moscow

Advertisements like: “Looking for investors to develop a business in Moscow” or: “Looking for an investor for a business in Ukraine”, in my opinion, are incorrect.

In the first case, it is not particularly important for the investor where the business created on a breakthrough technology or idea is located, and in the second, it makes no sense to look for an investor in Ukraine in our time (known political events). Which serious investor would invest money in a business operating in a country with a declining economy?

Let's focus on finding an investor in Moscow. I personally would not make any distinction in the geographic location of the investor, but if I did, I would turn to such resources as "Managers Club - E-executive." Do you know why? Yes, because 90% of the people shuffling there are managers from Moscow who have money.

Moreover, there are many managers with money who are already “ripe” for their own business. Do you understand? There is money, there is a desire to create a business, there is experience, but there is no time to fully devote oneself to a new business.

Should someone resign from the post of general manager? oil company Not everyone is ready even for their own business. Exit: find a head-first idea generator, invest money in him, his team and his idea, and everyone will be in chocolate.

This is educational: Strategy for startups

This video explains: A very interesting and original speech by Yuri Lifshits, which can be titled with humor: “A startup is not the whole life.” Yuri tells how to properly organize and build a startup strategy that will be key to your success.

An investor is looking for business projects and... does not find a suitable one

90% of new business creation projects do not receive investment because the business initiator is to blame. His main fault is that he either incorrectly emphasizes the business plan for the investor, or incorrectly creates the presentation of the project.

Here you need to understand the most important thing - how the investor considers applications.

In 95 cases out of 100, the investor sees only the main indicators provided by the project initiator:

• is he satisfied financial indicators project;
• project payback period;
• project risks;
• and options for exiting the project.

The investor will read and consider the remaining indicators only when he is interested in the points that I listed above. Many are still interested in having a project team, but this is not so important point In my opinion. Or rather important, but later.

I will tell you how one of our projects was considered in IC "Finam". Looking ahead, I’ll say that my partner and I cheated a little when creating the presentation. Knowing in advance that we would be sending our presentation to Finam, we carefully prepared.

Having found out what projects this fund, respected in Russia, invests in, we found common “features” inherent in our project and those projects in which the fund has already invested. And these “traits” and features were especially emphasized in their presentation.

You can study the numerous experiences of other entrepreneurs who have created their own successful franchise business in the section of our website:

The most successful and informative case, according to the editors of the Russtarup portal:

An interesting experience of creating a business under a franchising program is presented

“Focus” passed, and we were invited to a conversation. Did we deceive the fund or not? No, of course not, we just did our presentation correctly. Did this help us in the end? No. Finam did not finance our project.

But we found investments in another place and from other investors, talking about how our project received very good feedback in Finam.

Now let’s talk about how to draw up a business plan, an example of which will satisfy everyone. Or rather, about the small features of such a composition. So to speak: “A business plan for an investor, an example from my own life.”

What you write like: “The project will earn up to $100 million a year in two years” is of no particular interest to anyone. In my practice, any applications of this type are checked very quickly.

The main thing that needs to be emphasized in a business plan is to carefully and responsibly approach the creation of points:

• what problems do the project solve for people?
• project risks;
• options for investor exit from the project.

When describing the risks of the project, you must clearly understand what risks your proposal may encounter during its implementation and in the future. Including competitive risks and risks called force majeure.

When describing options for an investor to exit a project, you must clearly write what you agree to in building a relationship with the investor. Here you need to understand the main thing - an investor investing in a project wants to make money. Make a profit. Explosive profits are desired.

All other motives that are important to you personally, for example, to create a unique business, to be the first in the industry, to prove something to your wife... the investor does not care at all.

Therefore, he must clearly understand how and when he will be able to sell his share in the business being created.