As reported by the UNWTO (World Tourism Organization), in 2015 the international tourist flow amounted to 1.18 billion tourists, this figure is 4.4% higher than in 2014 and is an absolute record!

Source: www.chipolletto.com

Where did tourists go in 2015?

Despite the fact that today the whole world is concerned about the threat of terrorist attacks, the flow has increased. The influx of tourists to Europe last year increased by 5% (+ 29 million people). In total, 609 million people visited European countries in 2015.

5% also came to the USA more people(+9 million people). The total number of tourists was 191 million.

Travel to the Asia-Pacific region increased... by the same 5% (+13 million people) and reached 277 million tourists.

Tadalafil is no aphrodisiac and taking it without natural sexual stimulation ice will not lead to erection though potency will get higher. You risk having a lot of people learn about your problems and potentially spreading this information, and for that, besides if this offer helps to destroy cancer’s appearance. Which is when a man cannot maintain an erection for the purpose of engaging in sexual activities, the most revealing aspect of the Hack Live Sex Addiction episode was what was not discussed, due to stress or fatigue. We offer a drug against premature ejaculation in the category of men’s health you will find the drug Generic Viagra in the generic form, seek instant medical help, and you will be able to enjoy four or even five hours of great potency.

The countries of the Middle East also saw an increase in the number of tourist arrivals. The influx was 3%, which in quantitative terms is 54 million people.

Africa showed the decline - minus 3%, namely its Northern regions. After two terrorist attacks in Tunisia, the number of vacationers decreased by 50%.

Who began to travel more and who less?

The record holder for the growth of international tourist flows was China, followed by the USA and Great Britain. Their citizens annually increase the number of trips and spending on holidays abroad. But the indicators of Brazil, Russia and Ukraine in 2015 decreased due to the crisis - people of these countries preferred domestic tourism.

What hinders the development of tourism

The main problems that hinder more dynamic development international tourism– falling oil prices, excessive exchange rate fluctuations, tightening safety requirements. Experts predict that in 2016 the trend will be approximately the same and the increase will be 4%.

UNWTO Secretary-General Taleb Rifai urged countries: “We must all remember that tourism can develop through collective work to ensure safety. Since the current situation sometimes gets out of control and this can lead to irreversible consequences for many countries. We call on the tourism ministries to include in their programs the issue of organizing security for tourists in order to minimize all risks.”

DEVELOPMENT OF TOURISM UNTIL 2030

The World Tourism Organization (UNWTO) has compiled a forecast for the development of international tourism until 2030, and also released some interesting statistics on the state of tourism in past decades. UNWTO) is the specialized agency of the United Nations responsible for promoting safe, sustainable and accessible tourism. UNWTO serves as the Global Forum for Tourism Policy and the Development of Tourism Know-How.

Here are the main points of this forecast.

Tourism is the key to development, prosperity and well-being. An increasing number of destinations are opening up and investing in tourism, making tourism a major driver of socio-economic progress through export earnings, job and enterprise creation, and infrastructure development.

Over the past six decades, tourism has experienced further expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. In addition to the traditional favorites of Europe and North America, many new destinations have emerged.
Despite periodic shocks, international tourist visits have shown almost continuous growth - from 25 million in 1950 to 278 million in 1980, 528 million in 1995 and 1035 million in 2012.

According to UNWTO long-term forecasts, international tourism will grow by 3.3% per year between 2010 and 2030, reaching 1.8 billion by 2030. Between 2010 and 2030, growth in emerging destinations (+4.4% per annum) is expected to double the rate in countries with developed economy(2.2% per year). Market share of countries with developing economy increased from 30% in 1980 to 47% in 2012 and is expected to reach 57% by 2030, equivalent to more than one billion international tourist visits. Key indicators of world tourism: 9% of world GDP, 1 in 11 jobs, $1.3 trillion in exports, 6% of world exports, from 25 million foreign tourists in 1950 to 1035 million in 2012, 5 to 6 billion domestic tourists, 18 billion .foreign tourists – forecast for 2030.

The forecasts compiled by the World Tourism Organization are a good source for studying the global tourism sector. In particular, Figure 7.1 shows that international tourist arrivals worldwide will increase to 661 million people in 2000, to 937 million in 2010. For 1990-2010 the number of tourists in the world will double. Annual growth rate of world tourism in 1990-2000. will be 3.8%, and in 2000-2010. – 3.5%.

WTO forecasts for regional trends show that identified changes in distribution tourist flows between regions will continue in the forecast period. The shares of the European and American regions will decline by 2010, while the share of East Asia and the Pacific will increase significantly. It should be noted that the projected share of BAT will increase as much as the share of Europe will decrease – by 17.3%. Projected annual growth rate 1990-2000 will be 2.7% for Europe and 6.8% for BAT (Table 2.1). In other regions of the world, forecasts for the same period show a slight increase: in South Asia - 6.1%, in Africa - 5%, in the Middle East - 4%.

Table 2.1. Average annual growth rate of tourists by region, %

Period (years)	In the world	Europe	America	VAT
1950-1970 1970-1980 1980-1990 1990-2000 2000-2010	9,95,74,73,83,5	10,95,34,12,72,5	9,93,84,34,63,5	18,114,79,66,86,5

Forecast for the European region for 1990-2000. – pessimistic – with a growth rate of 2.7% per year, for 2000-2010. – only 2.5%, which shows that the share European countries in world tourism will continue to decline. According to the same forecast, the number of tourists arriving in Europe will increase by 2000 to 372 million people, and by 2010 - to 476 million (Fig. 2.2).

The relative decline in growth rates may be the reason why Europe is heavily dependent on certain types of tourism. This especially applies to the coastal areas of the Mediterranean Sea. Tourism growth trends and forecasts in the Americas region show, in particular, significant growth in 1995-2000. – 5.1% more than the world average – 4.4%. Forecast until 2010 assumes a slight decline in growth rates, but it will remain equal to the world average (perhaps even more). The number of tourists arriving in the Americas region will increase by 2000 to 147 million people, and by 2010 to 207 million (Fig. 2.3).

The initial sub-regional distribution of tourist arrivals shows that North America will remain dominant in the Americas region, with arrivals to the Caribbean growing faster than Latin America.

The predicted rate of annual growth in tourist arrivals to BAT is 2 times higher than the world average and will amount to . 6.8%, and in 2000-2010. – 6.5%. This growth can be attributed to the expected significant increase in intra-regional tourism - from 49% in 1980 to 79% in 2010. International tourist arrivals to BAT will increase by 2000. up to 101 million people, and by 2010 – up to 190 million (Fig. 2.4). The WTO predicts that the proportions of tourism will remain stable until 2010: one quarter will be interregional tourism and three quarters will be intraregional. The greatest increase in the number of tourists among tourist-generating countries will be in Japan with an annual rate of 7% until 2010, and the least in the USA (Table 2.2).

Table 2.2. Forecast of tourist arrivals worldwide from the five main generating countries in 1990-2010.

A country	Number of arrivals, million people			Average annual level of change,%
	1990	2000	2010	1990-2000	2000-2010
France	19,47	26,96	35,37	3,31	2,75
Germany	57,19	82,84	109,17	3,77	2,80
Japan	17,32	34,65	67,75	7,18	6,93
Great Britain	34,24	44,54	57,57	2,66	2,30
USA	55,51	70,57	87,83	2,43	2,21
Total	183,73	259,56	357,69	3,52	3,26

After a short break in the next century, international tourism will continue to develop, despite the risk of economic downturn, as tourist demand has its own determinants. However, significant changes will occur in the distribution of tourist flows in the 21st century. Unlike previous years. The growth of tourism flows to and from Southeast Asia is just beginning, and the region will surpass America and Europe in importance. Further, the main areas of world tourism will move from the Mediterranean region to the Pacific region with the growth of the air transport sector.

Tourism development, forecast

It is also undeniable that international inequality in the tourism sector is significant. To achieve equal success in the world, new approaches to promoting tourism development must be based on international cooperation. Consequently, international cooperation and agreements between the key components of tourism (hotels, transport, travel companies) must guarantee the future development of the industry.

Following the results of the 9th World Congress of Winter Activities held in Andorra Executive Director Marcio Favilla L. De Paula told the World Tourism Organization website about the results of 2015, about the market tourism in 2016 year and what place Andorra occupies in this market:

Why is the World Tourism Organization (WTO) holding the World Winter Sports Congress in Andorra?

This is the ninth congress; we held the first 16 years ago. The event takes place in Andorra every two years - always in different districts. Three years ago we started holding the congress every year, and have already held two events in the countries of the Euro-Asian region: in Almaty (Kazakhstan) and Uslan ( South Korea). Next year we are holding a similar event in Georgia. That is why we invited the Minister of Tourism of Georgia to take part in the Andorran Congress this year.

What are the main results of the WTO activities in 2015?

The WTO is a specialized agency of the United Nations (UN). We work to support and develop socially responsible and sustainable global tourism. We have statistical data from countries that are permanent and non-permanent members of the WTO (there are 157 countries among the permanent members). At the end of last year, 1.184 million tourists were recorded traveling outside their countries. This is 4.4% more than in 2014. For comparison: in 2014, 1.134 million tourists traveled abroad.

The category “international tourist” means a tourist who has spent at least one night outside his country. For example, last year Andorra was visited by 2.7 million international tourists, but the total number of tourists was about 7 million people (these are those who came to the country for one day).

What are your expectations for this year?

According to our forecasts, despite economic and sometimes political problems, growth will continue and amount to about 4%.

How much is this in monetary terms?

1,184 international tourists spent about $1.3 trillion. On average, each tourist spends about $1,100 abroad. But it is important to remember that international tourists spend money not only abroad, but also in their own country in preparation for their trip. For example, if someone flies from Spain to Brazil and buys an Iberia ticket, some of the money stays in Spain.

People , As you know, when traveling they spend money on hotels, excursions, restaurants, shops, car rentals, buy souvenirs, works of art, handicrafts... All this creates economic benefits both on a local and on a general tourist scale.

However, it is also important to note that for tourism to grow sustainably, it is essential that tourists respect the culture and heritage of the countries they visit. Then tourism will be equally enjoyable for those who visit and those who are visited.

You mentioned the figure of $1.3 trillion. How much is this about the total GDP?

Tourism provides about 9-10% of the total GDP: direct and indirect.

Let's take Andorra, for example. When tourists come to Andorra and spend money in ski resorts, hotels, restaurants or buy local products, they generate direct GDP (4-5%). But when they buy goods and products in Andorran stores that are not made in Andorra, they generate indirect GDP (about 25% of GDP). There are also other benefits from international tourism in Andorra - for example, when tourists purchase or rent houses or apartments that are sold by local construction companies. In this case, we are talking about about 50% of GDP. This is exactly what the Prime Minister of Andorra Antoni Marti spoke about in his presentation while speaking at the congress.

Tourism 2016. What are the main trends in international tourism today?

Destinations with developed tourism infrastructure continue to grow steadily. Some tourism markets have demonstrated economic recession. These include 2 BRIC countries – Russia and Brazil. Tourists from these countries traveled abroad less often and, accordingly, spent less money abroad. However, tourists from the other two BRIC countries - China and India - are traveling more often today than before. That is, price fluctuations in commodity markets (I mean not only oil, but also metals, including gold, as well as other raw materials) are not negative for all countries.

In any case, the severe drop in oil prices in 2015 led to a fall in jet fuel prices. C Prices for air tickets, accordingly, also became lower, making them more affordable in a global sense.

Which countries are the most popular for tourists now?

According to the results of last year, the most visited country was France, the USA was in second place, Spain was in third, then China and Italy.

Andorra is probably not in the TOP 10 most visited countries?

No, it's too small to compete with the most visited countries. But Andorra today leads the list of the safest countries in the world, and this is very important indicator for tourists. I do not have exact data, and I cannot confirm with numbers that it is the safest in the world. But it is obvious that this is exactly the case.

In general, international tourism must meet two main criteria: safety and goodwill or hospitality. A country that is safe but not hospitable will not attract attention. Just like a hospitable but not safe country. Andorra has both qualities.

What types of tourism are the most relevant: winter or summer tourism, business tourism? Are there any other examples?

In general, people travel much more often in the summer due to long holidays. But we must remember that the world is divided into two hemispheres. When it's winter here, it's summer in the Southern Hemisphere. And vice versa. Mountains are a very specific place for tourism. You can come to the mountains all year round, and not just to ski. In summer you can go cycling, mountaineering or hiking in the mountains. We talked a lot about this at the congress.

Business tourism accounts for about 18% of the total volume of international tourism. Those who came today to take part in the congress fit into the category of business tourists. By economic reasons business tourism will also continue to grow. Of course, not as fast as summer or winter tourism. However, business tourism is an important component of the overall tourism sector.

How can the WTO support tourism in Andorra?

An excellent example of our support is the organization of such congresses. The WTO and the Andorran government have been partners since 1998 in areas such as education or training. Even if the bulk of our activities take place in other countries, we promote Andorra internationally.

As part of our cooperation, we interact with the University of Andorra. In particular, negotiations are currently underway to open a master's degree in mountain tourism at the university. This is very important for Andorra, since such an academic degree is not available in any other university in Europe, and specialists are in great demand. In other words, the University of Andorra will be the first and so far the only one that will train specialists in this direction. I think the project will be implemented in the next academic year. This will also help promote the image of Andorra - a unique mountainous country. Andorra today has all the conditions to attract more tourists and demonstrate a steady increase in attendance.

How can Andorra strengthen its position in the international tourism market?

Everything that happens in Lately in Andorra, strengthens the position of this country in international market. The government's strategy, based on organizing international sporting events both in winter and summer, is clear evidence of this. This winter, for example, the World Alpine Ski Championships took place in Andorra, and the Tour de France will take place in the summer. The efforts of the Andorran government are aimed at ensuring that tourists stop associating this country only with ski holidays. This is a global trend to fight seasonality in the tourism business. And Andorra not only adheres to this policy, but also succeeds in it.

What disadvantages does Andorra have from the point of view of an international tourism country? Maybe the lack of its own airport...

Perhaps, on the contrary, it is a virtue. In tourism, everything is ambiguous. Some people never fly on airplanes. If someone wants to visit a 100% calm country, I advise you to come to Andorra. The only thing Andorra needs to think about is how to keep “day-trippers” for at least one night.

What features of the Andorran tourism market can serve as an example for other WTO member countries?

From the presentation of the Minister of Tourism of Andorra, Francesc Camp, we saw that Andorra will continue to organize events of interest to tourists all year round. Other countries located in the mountains and attracting the attention of tourists with their ski resorts should, in my opinion, follow this example.

19.01.2016

According to the World Tourism Organization (UNWTO), in 2015 the number of international tourist arrivals increased by 4.4% to a total of 1,184 million. This means that compared to 2014, there were approximately 50 million more tourists last year ( overnight travelers) have traveled to international destinations around the world. Based on the current trend and the data presented, UNWTO forecasts that tourism arrivals will grow by 4% worldwide in 2016.

In 2015, for the sixth year in a row since 2010, the growth rate of international arrivals exceeded average level, and every year this figure grew by 4 percent or more. Overall market demand has been strong, although destination results are mixed due to unusually sharp fluctuations exchange rates, falling prices for oil and other commodities, which increased disposable income in importing countries but reduced demand in exporting countries, and due to rising concerns about the safety and security of people.

By region, growth in Europe, the Americas and Asia-Pacific was around 5% in 2015. Arrivals in the Middle East increased by 3%, while in Africa the figure is estimated to have fallen by 3%, based on limited data available, mainly due to weak performance in North Africa, which accounts for more than one-third of arrivals in the region .

Europe (+5%) led the way in growth in absolute and relative terms, helped by the euro's weakening position against the US dollar and other major currencies. The number of arrivals in Europe reached 609 million, which is 29 million more than in 2014. Central and Eastern Europe(+6%), after a decrease in the number of arrivals last year, regained its position. Northern Europe (+6%), Southern Mediterranean Europe (+5%) and Western Europe (+4%) also recorded strong results, especially as many are established destinations.

In the Asia-Pacific region (+5%) international tourist arrivals increased by 13 million last year to 277 million, although destination performance was mixed. The leadership in terms of growth rates belongs to Oceania (+7%) and Southeast Asia (+5%), while in South Asia and Northeast Asia the growth was 4%.

International arrivals in the Americas region (+5%) increased by 9 million to 191 million, consolidating the strong results of 2014. The appreciation of the US dollar boosted outbound tourism from the United States and benefited the Caribbean and Central America (up 7% in each region). South America and North America (both +4%) performed close to average.

Several top tourist-sending countries, backed by strong currencies and economies, were the leaders in tourism spending in 2015. China, one of the world's top destination markets, has posted double-digit growth in tourism spending every year since 2004 and continues to lead international outbound tourism, benefiting Asian destinations such as Japan and Thailand, as well as the United States and various European travel destinations.

At the same time, the volume of tourism expenditures in destination markets Russian Federation and Brazil, which had previously been very dynamic, decreased significantly due to emerging issues in both countries economic restrictions and the weakening of the ruble and the real against almost all other currencies.

The use of this site material (including quoting and abbreviated presentation) is permitted provided that a direct indexed link is placed to the quoted material or to the main page

The tourism industry in Russia is approaching collapse - this is exactly the impression that those who scroll through news about tourism get. Bankruptcies of tour operators and airlines, declining demand, closure of popular destinations... It seems that business in tourism is finally lost his attractiveness, and you shouldn’t even think about opening your own travel agency.

But the largest market players continue to work and look to the future with optimism. Representatives of the tourism industry spoke about how they are adapting to new realities and why a crisis is the best time for franchising.

Tourism business: what is happening in the industry?

In the first half of 2015, the number of Russians who traveled abroad on tour packages decreased by more than 30%. This data is provided by the Federal Tourism Agency.

Since the second half of 2014, the Russian tourism business seems to be haunted by an evil fate. At the beginning the industry was hit depreciation of the ruble, in the fall a number of tour operators went bankrupt, which significantly undermined both confidence in the industry and the desire of tourists to travel abroad. After all, travel has become much more expensive.

However, few have given up traveling completely. According to the same Federal agency According to tourism in 2014, the number of tourists traveling abroad fell by only 3%. Many simply preferred cheaper countries for recreation and independent booking of hotels and air tickets.

Early 2015 travel avoidance trend intensified. People have gotten used to the idea that they will have to save on travel, which, by the way, has risen in price by 25–30%. National currency also showed the wonders of instability, which caused concern among citizens and unpredictably changed the price of tours. Curator of a franchise network of travel agencies « » Maria Slugina says: “Against the background of a significant decline in income, it has become difficult for the population to plan vacation expenses. This hit hard, first of all, on early bookings.”

Particularly affected were long-distance destinations with high airfare and countries where vacation costs directly depend on the euro and dollar. From foreign destinations significantly Demand for Turkey and Egypt has increased, where you can go for relatively little money and save money there due to the all-inclusive system. Also in the summer of 2015, domestic destinations such as Crimea and Sochi became especially popular.

Over time, market players somehow adapted to the new conditions, and the increase in prices for tours allowed them to lose not so much revenue, although the flow of people traveling abroad decreased.

But since the fall of 2015, new troubles have befallen the industry. The first of these was the revocation of the operator's certificate from the second of the Russian airlines - Transaero. This led to shortages in some areas and partial higher prices for air tickets. However, market participants note that everything turned out to be not so scary. The most popular destinations increased in price by only 10-13%.

A much more significant blow to the industry came from flight ban with Egypt due to the terrorist threat. This destination was the second most popular destination for the year and the most popular to book on new year holidays. Estimated Russian Union In the tourism industry, tour operators lost about 1.5 billion rubles on this.

Some Russians abandoned tours altogether, and companies had to return money for canceled trips. The other part agreed rebook tours to more expensive Southeast Asia (Thailand, Vietnam), India, Israel and the UAE. It is difficult to say for sure what part of the tourists agreed to the exchange. Tour operators quote figures from 30% to 90%.

It is not yet known how soon the most popular tourist destination will return to the market again.

“The complexity of the situation with the ban on tours to Egypt is also due to the circumstances: the terrorist attack will have long-term psychological consequences - tourists have become afraid to fly abroad”

Maria Slugina from Ross-Tour explains.

However, among Russians there were those who were not afraid of the ban. Desperate travelers were looking for other methods get to your favorite resorts, for example, fly to Hurghada and Sharm el-Sheikh from Ukraine and Belarus or get to Taba and Dahab by landing in neighboring Israel. However, conscientious travel agencies refused to assist in this.

Other destinations were actively proposed, for example, competitively priced resorts in the Krasnodar Territory. True, even in these parts of Russia, a beach holiday in winter is impossible, so those who were in the mood to lie under the palm trees abandoned it.

Tourists with immediate departure dates immediately after the ban on flights to Egypt were offered alternative in the form of Turkey. However, here too, everything did not go so smoothly. On November 24, the Turkish Air Force shot down a Russian Su-24 bomber over Syria. This entailed a number of unpleasant consequences, including for tourism.

On December 1, charter flights to Turkey ceased completely, and there was also a ban on the sale of tours to this country. It is worth noting that according to ATOR 60% of the outbound tourism market just fell on Turkey and Egypt that were closed to visitors.

It is also noteworthy that a number of tour operators working for Russian market, - with Turkish participation. Among them are: major players like Anex Tour. It is still difficult to say how sanctions against Turkey will affect them and their franchisees, but apparently these companies are not going to leave the market.

How do travel agencies adapt to new conditions?

All these shocks could not but affect the tourism business. According to ATOR estimates, in 2014 - the first half of 2015, the number of tour operators in Russia decreased more than twice. At the beginning of 2014 there were 2 thousand of them, and by mid-2015 there were about 900.

The situation has had an even worse impact on travel agencies. Agents found themselves between tour operators and tourists, as if between a rock and a hard place. They had to directly deal with customer dissatisfaction after the cancellation of tours to Egypt and Turkey and deal with issues of compensation for damage, as well as legal difficulties with suppliers.

ATOR predicts that by the end of the year about 4 thousand travel agencies will close.

Deputy general director networks « » Makhach Ismailov reported that from the market non-professional players left: “Those who did not transfer money to tour operators on time and spent working capital for your needs. As a result, when difficulties arose, such agencies were unable to cope with the cash gap.”

The years when demand for tourism products was growing rapidly seem to be behind us, but venerable market players are not going to give up so easily. And they don’t really have a choice, because stop working not so easy. Tour operators are constrained by the need to service previously sold tours, as well as obligations to partners and creditors.

For tourism market participants, 2015 became the year when stereotypical economic models stopped working, and therefore players have to adapt to new realities. Apparently, most, or even the entire next year will have to do without sales of the most popular destinations - Egypt and Turkey. Therefore, first of all, tour operators will take on search for new directions.

Director for Development of the Rose of the Winds agency network Dmitry Podolsky expects that in 2016 the main demand will be for domestic destinations. Already, New Year's tours to ski resorts in Krasnaya Polyana are especially popular; holidays abroad have lost most of the audience. In the summer, Sochi and Crimea will undoubtedly take first place, the demand for which increased by 40% last season. The Federal Tourism Agency adheres to the same opinion. According to his expectations, the growth of domestic tourist flow in 2016 will be 3-5 million people.

The foreign destination will undoubtedly suffer losses, but they will be less than in this year, since operators have already assessed the situation and began to take decisive measures. It is planned to orient tourists to European destinations.

Managing Director of the network « » Evgeniy Danilovich believes that the industry will adapt over time will return to previous volumes. But it is important to consider that now every client and every ruble counts, so business efficiency comes to the fore.

In addition to reorienting to new directions, other measures will have to be taken, for example, providing additional services in the form of sales of air and railway tickets, hotel bookings, lending and insurance.

Small single travel agencies In order to survive, you will have to actively develop your customer base, analyze and reduce current expenses, and do your best to reduce rental payments.

Traditionally, large networks survive crises much better than single players. They have the opportunity to redistribute resources, provide support, and well-known brands inspire more trust among tourists. Therefore, many of the experts surveyed recommend joining a large chain by purchasing a franchise. But will this really help?

Franchising in crisis

According to Maria Slugina from Ross-Tour, the demand for travel agency franchises V difficult times only growing. “Our company receives requests to join the network every day, because a strong brand is now becoming one of the survival factors for small agencies.”

In addition, franchisees receive an increased commission from operators and can also take advantage of legal assistance franchisor, which is especially important in cases of cancellation of trips to Egypt and Turkey.

more than 820 sales offices, said Roman Salikhov, head of the franchising development department.

As for existing franchise partners, they, according to franchisors, feel quite good. Indicators, of course, have decreased due to the crisis, but not for everyone, for most partners income growth rate has been preserved and is now within normal levels for the low winter season.

These words are confirmed by the franchisee of the 1001 Tour network in Kirov, Sergey Buzmakov. “Last winter, due to a sharp depreciation of the ruble, demand dropped significantly, but by the summer the situation had changed. People bought tours despite the fact that they had become more expensive, simply because they were used to vacationing abroad.” Many, despite the difficult economic situation, bought vouchers on credit.

Now this agency, like the entire industry, continues to work, offering other directions. According to Sergei, it makes the work much easier marketing support franchisor and redirecting applications from customers from a common server.

Franchisors have developed other measures to support their franchisees during the crisis. For example, some of them reduced royalties, expanded sales opportunities due to additional services, developed methods to reduce time and labor costs, and even conducted anti-crisis courses for their partners.

True, even such measures did not help everyone. Coral Travel franchisee in Moscow Oksana Aratseva told what Last year The profitability of its business decreased due to a strong outflow of customers, and the famous brand lost its significance. In such conditions, support measures in the form of a 50% discount on royalty payments from the franchisor are not enough for the business: “The discount provided does not cover all losses. I think it's necessary before March reduce the royalty amount by 99%».

One way or another, the tourism business in Russia has become not as easy as it used to be considered in years past. But the situation also has its advantages: non-professional players are leaving the market, giving newcomers an opportunity to start. For the latter, purchasing a franchise may be a good platform to start from.