Evaluation of the economic efficiency of new technology. Hello student. Economic efficiency of production

structures. The advantage of using the proposed methodology by production and business structures is based on operational planning and designing changes in production and business activities, integrated assessment their effectiveness, taking into account risk factors.

Thus, it should be stated that the implementation of changes in production and entrepreneurial activity is not straightforward. The trajectory of changes in production and entrepreneurial activity varies depending on the actions of active elements of the business structure, the influence of the external environment and targeted control actions. Constant monitoring of the state of implementation of changes in production and business activities implies the need for regular adjustments of all parameters of functioning and planned final results of production and business activities of business structures.

Bibliographic list

1. Schumpeter, J. Theory economic development/ J. Schumpeter; per. from English. - M.: Progress - Academy, 1982. - 686 p.

2. Golofast, V. L. Integral assessment of the effectiveness of changes in the production activities of enterprises /

V. L. Golofast, A. E. Miller // St. Petersburg State Polytechnical University Journal. Ser. Economic sciences. - 2010. - No. 2 (96). -

3. Miller, A. E. Integral approach to resource regulation of interaction between business structures / A. E. Miller / / Manager. - 2010. - No. 3-4 (7-8). - S. 44-50.

MILLER Alexander Emelyanovich, doctor economic sciences, Professor (Russia), Head of the Department of Economics, Taxes and Taxation. Address for correspondence: [email protected]

The article was received by the editors on February 25, 2014. © A. E. Miller

UDC 338.465.2

S. V. KONDRATYUKOV E. S. STAURSKY

Omsk Academy of the Ministry of Internal Affairs of Russia

BASIS OF CALCULATION

ECONOMIC EFFICIENCY OF INTRODUCING NEW TECHNOLOGY

In the article, the authors made an analysis of the state of fixed assets in Russia. The structure of the total accounting value of fixed assets in Russia by type of economic activity is shown. The features of calculating the economic efficiency of the introduction of new technology are analyzed.

Key words: new technology, innovations, economic efficiency of introducing new technology.

In Russia, due to the underestimation of the role of technical and economic cybernetics, the existence of costly methods of management of a predominantly extensive type, the long transition of the economy to market principles, the level of automation of production in the manufacturing industries is at a low level.

The scale of aging and depreciation of the fixed assets of Russian enterprises dictate the need for an early renewal of the machine park, not only at the expense of imported samples, but also with the help of domestic industry. If management approaches to the formation and development of the domestic machine tool industry are not changed, then Russia's further lag in the organization of competitive modern manufacturing enterprises is ensured.

Today, the development and production of new metal-cutting machine tools, including equipment with numerical program control (CNC) and automatic lines, has practically stopped in Russia. Practically no real attempts are being made to introduce flexible production and industrial

ny robots, started back in the mid-80s of the last century at individual Soviet enterprises.

This state of affairs with the main means of production predetermines Russia's further lag in the organization of competitive modern manufacturing enterprises.

Causes reasonable doubt and the accuracy of estimates of existing fixed assets of enterprises. So, their last inventory was carried out more than 20 years ago.

At the end of 2010, the total book value of fixed assets in Russia amounted to 93.2 trillion rubles, the residual book value- 49.3 trillion rubles.

At the end of 2010, 20.0% of the total book value of fixed assets in Russia relates to state form property, 80.0% - to non-state.

The structure of the total accounting value of fixed assets in Russia by type of economic activity (at the end of 2010):

Agriculture, hunting and forestry - 3.1%;

Fishing, fish farming - 0.1%;

Mining - 9.7%;

Manufacturing industries - 8.6%;

Production and distribution of electricity, gas and water - 7.3%;

Construction - 1.6%;

wholesale and retail; repair vehicles, motorcycles, household products and items for personal use - 3.3%;

Hotels and restaurants - 0.6%;

Transport and communications - 27.8%;

Financial activities - 2,3 %;

Operations with real estate, rent and provision of services - 23.5%;

Public administration and ensuring military security; obligatory social Security - 4,6 %;

Education - 2.9%;

Health care and provision of social services - 2.3%;

Provision of other communal, social and personal services - 2.3%.

All this is happening in a period of progressive development of the world post-industrial society in the direction of innovation and information technology. The result of this process is further development theories and practices of management, and the transformation of traditional production into a fully automatic cycle with the introduction of computer-aided design systems and unmanned (and waste-free) technologies.

Replacing a person in production with automatic machines and mechanisms that perform basic and auxiliary operations technological processes, allows you to minimize the likelihood of control errors that are necessarily associated with the activities of a living organism (worker).

“In production, mental and physical labor are combined. It is easier to automate those types of labor that do not require complex work of thought, it is more difficult to automate mental labor.

In this regard, the history of the emergence and development of industrial machines is the process of designing devices and implementing them, first of all, in auxiliary (loading, unloading, moving) operations, as well as in unified basic production operations of material processing.

IN this case technical problems are closely intertwined with the economic effect of the introduction of automation.

The technical and economic (complex) approach to production automation, which implies obtaining an effect in a long period of management, aims to increase labor productivity and product quality while reducing the cost of marriage and downtime. At the same time, in a competitive and unstable economy, the payback period for new projects to modernize production comes to the fore.

The basis of the feasibility study for the introduction of automatic machines and the refinement of objects to be automated is the assessment of the expected changes in the productivity of the equipment as a whole, the reduction in the number of both main and auxiliary production personnel, the reduction of setup and changeover times, as well as the reduction of downtime.

In addition, it is necessary to take into account the increase in efficiency from automation associated with increased

improving the quality of products (reducing defects), expanding the range (flexible production), saving resources and reducing the cost of production.

It is obvious that in general view the condition for the economic efficiency of automation of the workplace, site, workshop and enterprise as a whole can be represented by the following inequality:

E auth. > E rev.

Where is Eavt. - economic effect obtained as a result of the work of automated production;

Eobor. - the economic effect of the operation of traditional equipment (basic version) with a predominance of manual labor.

Let us represent the assessment of the economic efficiency of automation using aggregated cost components by the following expression:

E \u003d aSz.pl. + (a- 1) Sat. - Sa.o. -EnDK + + EnKfDCH

A is the expected coefficient of change in the productivity of automated equipment;

Sz.pl. - wages of workers and maintenance personnel replaced by automatic equipment;

Sat. about. - the cost of maintaining and depreciating the equipment of the base case;

Sa.o. - operating costs and the amount of depreciation deductions from the cost of automatic equipment;

Yong - normative coefficient economic efficiency of additional capital investments;

DK - additional capital investments in measures for the introduction of automatic machines (new technology);

Kf - an indicator of the average capital-labor ratio of one production worker;

DC - the number of workers released as a result of automation.

The payback period for additional capital investments in production automation is calculated as follows:

DK - EnKfDCH

aSz.pl. + (I - 1) Sat. - Sa.o.

Thus, it is considered economically feasible to introduce automation of production upon receipt of a positive value of the annual (or other time period) effect (E > 0) or the payback period of machines is less than the standard values ​​(payback period of the basic equipment).

As the most important private technical and economic indicators of the introduction of new technology, the following are used: the growth rate of equipment productivity, the reduction in the number of workers, the level of additional capital investments in automation measures.

All methods practically come down to comparing the costs and effectiveness of the introduction of new technology in comparison with the standards in force for basic equipment.

The literature provides simpler dependencies that can be applied to assess the economic efficiency of the automaton.

So, the payback period of an automatic machine or a robot is calculated as follows:

Where C is the cost of the machine; Z - the cost of maintenance and repair of the machine (for a certain period of time); R - economic effect of saving work force and other resources (for a certain period of time).

Then the profit received from the introduction of new technology:

Where K is a coefficient depending on the service life of new equipment and depreciation deductions (K = 0.9-1.7 with a service life of 1-16 years and depreciation deductions in the range of 6-30%).

In the conditions of automated production, the economic analysis of options should not be limited to choosing only basic efficiency criteria and developing options for identity with the old (basic) equipment.

So, "object economic analysis should be examined not as a set individual elements, but taking into account the links between the elements of the system, the coordinated intensities of the work of the elements of the system, both within the considered group of machines, and in interaction with other groups of machines organized in one production process.

Obviously, such a comprehensive study can be carried out only on the basis of economic and mathematical modeling.

The purpose of modeling is to choose the optimal one from a wide variety of options for organizing the production process, that is, the best one that best suits the technical, technological and organizational features of a particular production.

The analysis should precede the introduction of new technology and begin at the pre-design stage of automated production. Taking into account the systematic approach to economic and mathematical analysis, the following stages are distinguished:

Determination of flows and intensity of movement of objects of labor in accordance with production program(at the same time, the structure and composition of automated workplaces, production sites, workshops are determined);

Construction of the optimal layout of automatic and other equipment at the selected production areas (initial optimality criteria (minimum material flow, maximum equipment productivity, etc.) can be adjusted at subsequent design stages);

For each automated workplace and system of automated workplaces, a variant of the optimal organization of the work of automatic machines is found: "warehouse - conveyor - robot - machine tool - conveyor - warehouse". The found variant should be characterized by the maximum load of the equipment and its productivity, the minimum

nym values ​​of inter-operational turnover reserves, the choice of the optimal number of automatic machines and the number of their serviced robots;

The automated system of machines formed at the previous stages of modeling must be described as a whole, to represent the interconnected operation of the entire complex, taking into account the reliability of the machines (their time between failures), maintenance and programming time for various characteristics of material and information flows.

The system of automata formed in this way, which satisfies the main goals of industrial automation, must be evaluated for potential economic efficiency. Based on the magnitude of the expected economic effect and the assessment of the expected social consequences of automation, which find both quantitative and qualitative expressions, a decision is made to continue the technological design and proceed to the practical implementation of the technical project.

Thus, the effective introduction of new technology as a means of production will allow an enterprise to reduce costs (production costs), improve quality, eliminating the unfavorable human factor (decrease in defects and downtime), and in the future move to unmanned and waste-free technologies, which is positive impact on market position among competitors.

Bibliographic list

1. Fixed assets in Russia - Access mode: http:// newsшss.sh/doc/mdex.php/Main_funds_in_Russia (date of access: 01/03/2014).

2. Kozlovsky, V. A. Efficiency of readjustable robotic production / V. A. Kozlovsky. - L.: Mashinostroenie, 1985. - 224 p.

3. Radunskaya, I. L. People and robots / I. L. Radunskaya. - M.: Sov. Russia, 1986. - 272 p.

4. Timofeev, A. V. Robots and artificial intelligence / A. V. Timofeev. - M.: Nauka, 1978. - 192 p.

5. Biryukov, V. V. Efficiency evaluation investment projects development of transport systems: evolution and development of approaches / VV Biryukov // Bulletin of SibADI. - 2012. - No. 2 (24). - S. 97-101.

KONDRATYUKOV Sergey Vladimirovich, Candidate of Economic Sciences, Associate Professor (Russia), Associate Professor of the Department of Economic Theory and Financial Law. Address for correspondence: [email protected] STAURSKY Evgeny Stanislavovich, Candidate of Technical Sciences, Associate Professor (Russia), Senior Lecturer of the Department of Economic Theory and Financial Law.

Introduction……………………………………………………………………2

1. Source of funding. Investments in printing industry…………..3

Objects of real investment………………………………….3

The specifics of investments in printing.………………………...4

2. Methodology for calculating economic efficiency………………10

Main indicators of economic efficiency

introduction of new technology………………………………………10

The concept and methods for determining the annual economic

the effect of the introduction of new technology…………………………10

The concept of efficiency and methods of determination

efficiency of non-recurring costs………………………12

Payback period of one-time costs…………………...13

3. Calculation of the economic efficiency of digital

printing machine……………………………………………………...14
List of used literature…………………………………21

Introduction

Satisfying consumers in high quality and affordable printing services on modern equipment determines the expediency of creating and using new technology, reconstructing existing enterprises, as well as measures to improve production and improve working conditions.

The problem of increasing the economic efficiency of new equipment and technology is the most important part of the problem of increasing efficiency social production, which is determined by comparing the results of production (effect) with the costs or resources used.

The efficiency of the printing house is associated with the improvement of services in the field of printing (high quality, low price, timely execution of the order, etc.).

The objective of this work is to determine the economic efficiency of the digital printing complex, which was acquired by the State Unitary Enterprise PPP Nauka Printing House of the ARC RAS. The complex includes a Xerox DocuTech-6155 digital printing machine complete with a scanning and layout station, as well as a Zechini finishing line, including folding, a mini-binder and a cutting machine.

1. Source of funding.

Investments in printing

Real investment objects

Objects real investment may be different in nature. A typical investment may be the cost of land, buildings, equipment. In addition to the costs of various kinds of acquisitions, the enterprise also has to incur numerous other costs that only generate profit over a long period of time. Such costs are, for example, investments in research, product development, advertising, sales network, company reorganization and staff training.

The main task in choosing the direction of investment is to determine the economic efficiency of investing in an object. It is advisable to draw up a separate project for each object.

So, the objects of real investments are:

1. Under construction, reconstructed or expanded enterprises, buildings, structures (fixed assets);

2. Programs of the federal, regional or other level.

Investments can cover both the full scientific, technical and production cycle of creating products (resources, services), as well as its elements (stages): Scientific research, design work, expansion or reconstruction of existing production, organization of new production or release new products, recycling, etc.

Real investment objects are classified according to:

the scope of the project;

project focus;

the nature and content of the investment cycle;

the nature and extent of state involvement;

the effectiveness of the use of invested funds.

There are the following forms of real investments:

1. Cash and cash equivalents;

3. Buildings, structures, machinery and equipment, measuring and testing tools, equipment and tools, any other property used in production and having liquidity.

The specifics of investments in the printing industry

Printing is one of the industries whose products are almost always in demand, and therefore, investments in it can be considered one of the most reliable ways to allocate capital.

The crisis of 1998 can be considered one of the proofs of the "survivability" of the printing industry. Oddly enough, but then for the first time in the years of perestroika, Russian industry began to show signs of life. After a short pause, printing companies began to rise. Some of them (for example, those specializing in the production of packaging) practically did not stop, but, on the contrary, faced queues of customers who redirected their foreign orders towards domestic enterprises. Others, engaged in traditional printing, periodicals and promotional products, stayed "in hibernation" longer. But even after a maximum of six months they returned to their previous volumes. The greatest rise in the printing industry came in 2001, when the printing industry in terms of overall growth rate (25%) came in second place among all types of industry, leaving behind only little-known microbiology. This period can be called truly “golden”: many new enterprises appeared, the existing ones increased their capitalization many times over.

Now the growth rate is somewhat more modest, but the printing business is still very attractive. It should be noted, however, that the most efficient financial indicators) operational and large-format printing can be considered a business. Mostly private printing houses are engaged in it. Some print business cards, advertising booklets, leaflets, postcards, labels and packaging, others print posters, billboards, design exhibitions, etc. However, regardless of the type of products produced, such enterprises, as a rule, are classified as small or medium. And one of the relatively safe ways to enter this market can be considered the purchase of a ready-made business.

When buying and selling existing small and medium-sized businesses, there are proven methods and ways to determine the value of the business and its viability after a change of ownership. However, both sellers and buyers without fail should take into account the industry specifics of a particular type of business, which can significantly affect the final amount of the transaction. To the casual observer, the printing industry may appear to be a homogeneous group, but in practice the industry is unique in its diversity. In Russia, the production of printed products is growing rapidly, but still lags behind similar indicators at times developed countries. Among the various types of printing products, the fastest growing production of newspapers and magazines, occupying about a third of the market for printing services.

It is the variety of types and sizes of companies that make up this industry that excludes the use of a common pricing formula for all enterprises. Attempting to determine the value of a company on the basis of financial information alone will not give a truly correct understanding of the true value of the business. Financial reports and the data take on meaning and reflect the true capabilities of the object of sale and its value after the buyer understands the activities of the company, understands the features of the market niche it occupies, and also identifies the advantages that the company has in the market, its unique opportunities, strengths and weaknesses of management personnel and employees

Experts identify four main factors that have a major impact on the value of a company engaged in printing production:

timely decision-making on the sale of the company;
types of buyers who may be interested in printing production;

the company's capabilities and the various risk factors associated with owning a company;

the subjective environment surrounding the company and the buyer's perceptions of future earnings.

Because the printing industry is so diverse, it offers attractive prospects to a wide range of potential buyers. Specialists distinguish four main groups of potential buyers, who are guided by various considerations when buying and evaluating the prospects of the acquired business. Briefly, these groups can be described as follows:

Strategic buyers are usually large public companies that buy printing companies with the aim of obtaining strategic benefits: increasing market share, developing new technologies and market niches, etc.

Industry buyers - pay Special attention future benefits associated with the use of technology and increasing market share, and often focus on individual assets, not wanting to take into account the so-called "goodwill".

Qualified buyers (mainly investment groups) also pay attention to future earnings but are less price aggressive and if growth and future earnings prospects are documented based on credible and sound assumptions, these buyers will be the best of the four groups.

Financially driven buyers focus on the present financial position companies, and future earnings are considered by them only as a potential opportunity. Since earning future income involves some effort on the part of business owners, the reluctance to make that effort encourages these buyers to pay only for current income.

As an example, we can cite a case from practice that clearly shows how big the difference is in the approaches of different groups of potential buyers using different methods in valuing the printing business.

Based on the same financial data, one of the printing companies was rated:

an industry buyer of -170 thousand dollars;
by a buyer guided by financial considerations - 450 thousand dollars;

qualified buyer - 750 thousand dollars;
strategic buyer - $1.3 million

Such a significant (many times) difference in views on the value of a business is largely determined by the subjective perception of the environment and future profits. What matters is not what you see, but how you evaluate it. Is the recession in the economy a positive phenomenon or a negative one?

It is positive if the clientele is expanding at the same time. It is negative if the main customers reduce their orders or stop cooperation with the enterprise altogether. Issues related to the state of the enterprise and its location, the age and condition of the equipment, past performance, the labor market, the political environment - all this makes up the subjective environment surrounding any business. Fortunately, the printing industry is rightly considered to be quite mature and stable, generally profitable, promising and attractive in terms of investment. Moreover, in the near future we can expect a new round of investment activity, this time connected with the corporatization of currently unprofitable state printing houses. The corporatization period is a good opportunity to acquire these assets at a reasonable price so that they can later bring profit to their new owner.

Another trend observed in the Russian printing industry is the growing demand for magazine products. The gloomy predictions that the development of Internet media would lead to the death of traditional periodicals have come true exactly the opposite. Abroad, newspapers not only successfully survive, but also increase their circulation, while a rapid increase in the income of Internet periodicals has not yet been observed. Newspapers have been able to achieve this by improving overall quality and, most importantly, by switching to color printing. In Russia today, only a few printing houses are able to print large editions of periodicals in color, and therefore, this niche can be considered one of the most promising from an investor's point of view.

2. Methodology for calculating economic efficiency

The main indicators of economic efficiency of the introduction of new technology.

The main indicators of the effectiveness of the introduction of new technology include the following:

1) annual economic effect from the introduction of new technology;

2) the efficiency of one-time costs for the creation of new technology;

3) the payback period of one-time costs for the creation of new technology.

These indicators can be both expected, allowing to judge the economic efficiency of the new equipment planned for use, and actual, evaluating the effectiveness of existing equipment.

The concept and methods for determining the annual economic effect from the introduction of new technology.

The economic effect can be defined as the difference between the reduced costs before and after the introduction of new technology.

For example, if automated system is introduced instead of a manual system for working with equipment, then the difference in the reduced costs is determined accordingly between the automated and manual systems. In this case, the cost of the basic option includes only the current costs of the basic technology:

Labor costs of employees, busy with work for new technology;

Current material costs (energy costs, equipment maintenance);

Depreciation of fixed assets used by new equipment.

If new equipment is introduced instead of the old one, then the difference in the reduced costs is determined between the costs of the new and old equipment.

Costs new technology include:

Current material costs;

One-time costs for the creation of new technology.

If new equipment is being introduced at a newly created enterprise, then it is possible to compare the projected costs for this enterprise(organizations) with options for standard costs at similar enterprises (organizations) or with options for costs of possible firms involved in the introduction of technology (firms - performers).

The total costs of introducing a new technology are determined by the index of reduced costs, which is calculated by the formula:

Zp \u003d C + EnK, where

Zp - reduced costs;

C - current costs;

En is the normative coefficient of economic efficiency of one-time costs;

K - one-time costs (capital investments).

Current (operational) costs are repeated in production cycles, they are carried out synchronously with production activities and constitute the cost of products or services. Operating costs are calculated as a sum per year.

One-time costs include:

a) non-capital costs

b) capital costs

The normative coefficient of efficiency of one-time costs is considered as the normative profit that should be received from the introduction of technology. The size of the standard coefficient of efficiency of one-time costs is closely related to their payback period.

Costs are the sum of current and one-time costs reduced to a single size using the standard coefficient of economic efficiency.

To determine the economic effect of the introduction of new technology, it is necessary to compare the reduced costs of the base and proposed options. For this purpose, the annual economic effect indicator is used, which can be represented by the following calculation methods:

the base variant is zero, and the implemented variant is indicated by one.

In general, the formula can be expressed as follows:

E \u003d Eg - En * K, where

E - annual economic effect (annual economic profit);

Eg - annual savings (profit) caused by the introduction of technology;

K - one-time costs associated with the purchase of equipment;

E is the rate of return (normative profit) (normative efficiency ratio).

The annual economic effect is absolute indicator efficiency. The system is considered efficient if E > 0.

Comparison of the value of the annual economic effect for various options makes it possible to choose the most effective option for the introduction of technology with the smallest amount of annual reduced costs or with the largest annual economic effect.

The concept of efficiency and methods for determining the effectiveness of one-time costs.

The performance indicator is a relative value that compares results with costs.

Definition of effectiveness:

k - the cost of modernizing equipment.

The one-time cost effectiveness is calculated as the ratio of the difference between the current costs of the base and proposed options to the sum of the one-time costs of the proposed option.

In the conditions of a modern market economy, each area of ​​business has its own value of the rate of return (efficiency ratio), the size of which is set at a rate greater than bank rate and therefore is not a constant value.

Payback period of one-time costs.

Of great importance is the determination of the time during which all one-time costs associated with the introduction of new technology will fully pay off. The payback period is the reciprocal of the efficiency ratio.

Payback period determination:

Calculation of economic efficiency digital

printing machine

Here is a calculation of the economic efficiency of investments in a digital printing complex, which was acquired by the State Unitary Enterprise PPP Nauka Printing House of the ARC RAS. The complex includes a Xerox DocuTech-6155 digital printing machine complete with a scanning and layout station, as well as a Zechini finishing line, including folding, a mini-binder and a cutting machine.

This equipment was purchased by the printing house at the expense of own funds. As a result of the financial analysis balance sheet It turned out that the acquisition of expensive equipment led to a deterioration in the structure of finances and a lack of funds. Under these conditions, the management of the printing house sold part of the equipment under a leaseback scheme. This made it possible to actually keep the production equipment at the enterprise and get at its disposal significant cash. However, it is clear that the funds received are borrowed capital, for the use of which the printing house will have to pay the leasing company in the future.

To assess the effectiveness of the acquisition of Digital Printing House under a leasing scheme, a model of an investment project was built, which is valid for the life of the equipment specified in the financial lease (leasing) agreement. The idea of ​​building the model was to calculate the net present value for separate time intervals during the investment project implementation period. Some of the approaches developed to evaluate the effectiveness of investments from the implementation of the CTcP system were used in the calculations.

It was advisable to take the time interval in the calculations equal to calendar month, since, firstly, leasing payments and income tax payments are made monthly, and secondly, this choice is explained by the short duration of the investment project (4 years) and the necessary accuracy in determining the payback period.

For each month, the proceeds from the sale of products for the project were calculated by multiplying the average monthly number of produced accounting units of products by the average price of the accounting unit. In this case, it was convenient to take an A3 sheet, sealed on one side, the so-called "click" as an accounting unit. This is convenient, firstly, because the DocuTech-6155 digital press is equipped with a counter that determines the number of printed clicks; secondly, the main part of the production is single-fold folded and stitched sheets of A3 format; thirdly, the contract with Xerox provides certain payments for each click printed on this equipment.

The cost of production was calculated as follows. Monthly expenses for wages and UST of workers servicing the machine were summed up; payments to Xerox for printed clicks; monthly service by the service department of the equipment supplier, including refueling the machine with consumables and Maintenance. Then the amount received was adjusted taking into account the average percentage of general production and general expenses, and when calculating this percentage, payments under the leasing agreement were deducted from the sum of general production and general business expenses to avoid double counting. The final cost was calculated by adding the payments under the finance lease agreement to the result.

Net present value for each month is calculated by discounting at the start of the investment project net profit, i.e., the difference between sales income and the cost of printing works, reduced by the amount of income tax.

The net present value of a capital project is equal to the sum of the net present benefits over the lifetime of the equipment. At the same time, we note that when applying the leaseback scheme to replenish the finances of the enterprise, depreciation deductions for operated equipment and property tax payments are borne by the leasing company, which means they are included in the amount of leasing payments.

An analysis of investments in the equipment complex “Digital Printing House” of the State Unitary Enterprise PPP “Nauka”, financed under the leaseback scheme, showed that the project is effective. Net present income amounted to 2857 thousand rubles; yield index 1.397; payback period 24 months.

Calculations were made based on the actual download and cost per click, however, in addition to these data, it is necessary to have an idea of ​​how the economic efficiency of an investment project will change depending on various factors, primarily download and cost per click. Such information is needed so that the printing house has information about its capabilities and can use them with the greatest benefit.

Therefore, using the Microsoft Excel program, a table was constructed for calculating the reduced profits for the life of the equipment. This made it possible to model the investment project in terms of its economic efficiency, depending on the most significant factors, such as equipment loading and the price of finished products in this market sector.

In order to identify ways to increase the return on investment, dependences of the value of net present value on the price of printing works performed on a digital printing press were built. On fig. Figure 1 shows two such dependencies at equipment load of 60% and 80%, allowing you to assess the level of current return on investment in "digital printing" depending on the average market prices in this market segment.

Rice. 1. Net present value of investment at current and one-third more utilization

In particular, when the equipment is used by 60%, the point of zero profitability corresponds to an average price of 0.83 rubles. per accounting unit. With an increase in equipment load by a third, the critical price decreases to the level of 0.67 rubles. in one click. If the average market price will be one ruble, then with an increase in load from 60 to 80%, the net present value of capital investments will increase not by 20% or 30%, but by more than 2.5 times.

For the purposes of planning activities to attract orders, a graph of the dependence of the net reduced investment income from the number of sheets-prints of A3 format per month (Fig. 2). The two sharp declines in the profitability of the project, shown in this figure, are due to the need to transition when given level loading on another shift of personnel work. This schedule allows the printer to determine the minimum number of orders to attract to maintain the profitability of the project at a given level. For example, it can be seen from it that, under the accepted conditions, it is unacceptable to reduce output below 750 thousand sheets. A3 format per month; to receive net present value for the project in the amount of 5 million rubles. it is necessary to issue monthly at least 1 million sheets.-ott. A3 format.

Rice. 2. Net present income depending on the number of sheets.-ott. A3 format per month

Very useful information for managing an investment project is data on the dependence of the payback period of equipment on the load. For the considered capital project, they are shown in fig. 3, from which it can be seen that the payback of the project increases sharply with an increase in equipment load during two-shift operation, i.e., each new completed order significantly increases the efficiency of the entire project. So, with an increase in the useful time of the equipment from 60 to 80% per shift with two-shift operation (i.e., from 120 to 160% of the time of one shift), the payback period will be almost halved, from 40 to 21 months.

Rice. 3. Equipment payback period

Production capacity utilization in the printing industry is subject to significant seasonal fluctuations. At a low level of utilization, it is important to know what price will provide the minimum acceptable payback period. To determine the cost of a click depending on the load of the equipment, diagrams were constructed for the payback periods corresponding to the service life of the equipment, i.e. the life of the project and the duration of the leasing agreement (Fig. 4). It can be seen from the diagram that it is advisable to set the minimum price for an accounting unit of production depending on the actual load in the corridor between the two lines of extreme payback options for the project. For example, when loading a digital printing machine 120% of the time of one shift (which means working in two shifts with a load of 60% for each shift), the minimum price should not be less than 85 93 kopecks. per sheet.-ott. A3 format.

Rice. 4. The minimum average price of an accounting unit of production with payback during the life of the equipment and the term of the leasing agreement

The calculation showed that for the State Unitary Enterprise PPP "Printing House" Nauka " optimal scheme financing of large investment projects for the purchase of equipment was leasing. To sum up, it is necessary to remind once again that digital presses pay off only at a high level of utilization. Before purchasing expensive technological equipment, it is necessary to calculate various options transaction financing, such as raising own funds, a loan, or using a leasing scheme.

List of used literature

1. Boikov V.P. Economics of the printing company: 2nd ed., revised. and additional Publishing house "PETERSBURG INSTITUTE OF PRINTING", 2004

2. Margolin A. Calculation of the economic efficiency of the implementation of the CTcP UV-Setter system.//Polygraphy. 2003. No. 3. S. 19─21.

3. Popova T.K., Kusmartseva N.V. Guidelines according to the calculation of economic efficiency. M.: 2007

4. Problems of the economy and progressive technologies in the textile, light and printing industries: Sat. tr. graduate students and doctoral students. - St. Petersburg.

5. Stepanova G.N. Strategy for the development of printing enterprises: (conceptual and methodological aspects) /G. N. Stepanova; Ministry of Education Ros. Federation, Moscow. state un-t printing. - M.: MGUP, 2004.- p.22.

6. Trofimova L. Economic indicators used to assess the effectiveness of the enterprise. //Auditor. – 2005 - No. 9

7. http://www.citybusines.ru/biznes-plan/izdatelskijj-biznes-i-poligrafija/favicon.ico


http://www.citybusines.ru/biznes-plan/izdatelskijj-biznes-i-poligrafija/favicon.ico

Boikov V.P. Economics of the printing company: 2nd ed., revised. and additional Publishing house "PETERSBURG INSTITUTE OF PRINTING", 2004

Stepanova G.N. Strategy for the development of printing enterprises: (conceptual and methodological aspects) /G. N. Stepanova; Ministry of Education Ros. Federation, Moscow. state un-t printing. - M.: MGUP, 2004.- p.22.

Problems of the economy and progressive technologies in the textile, light and printing industries: Sat. tr. graduate students and doctoral students. - St. Petersburg.
Issue. 5: Days of Science 2003. - 2003.- p.65.

Popova T.K., Kusmartseva N.V. Guidelines for calculating economic efficiency. M.: 2007

Trofimova L. Economic indicators used to assess the effectiveness of the enterprise. //Auditor. – 2005 - No. 9

Margolin A. Calculation of the economic efficiency of the implementation of the CTcP UV-Setter system.//Polygraphy. 2003. No. 3. S. 19─21.

New phone scam tricks that anyone can fall for

Economic efficiency new technology

ECONOMIC EFFICIENCY OF NEW EQUIPMENT- the ratio of the cost of social labor for the production and introduction of new technology and the economic results obtained from its application. The concept of new technology covers new and modernized designs of machines, mechanisms and devices, buildings and structures, raw materials, materials, technological processes that are superior in their technical and economic indicators operating.

The costs of producing new equipment are reduced mainly to capital investments for these purposes, and the results are to increase the volume of production, reduce its cost, improve quality, and increase labor productivity. Along with the new, already used, albeit on an insufficient scale, technology, there is the latest technology, which is at the initial stages of production and implementation. It includes, for example, fast neutron reactors, fifth-generation computers, the latest types of robots, etc. The latest technology requires large capital investments for development, transfer to mass production, promotion in areas of application, but can give a very significant effect in the future.

The new technique requires less capital investments for implementation and improvement, and gives a limited in size, but obtained in a short time and quickly implemented effect. The economic efficiency of new technology is determined by the same methods as the efficiency of capital investments, that is, by comparing the costs of new technology with the effect obtained from its use. The absolute (general) and comparative effectiveness of booty techniques differ. Absolute - is measured by the ratio of the effect obtained from the new technology (in the form of an increase in output and a decrease in its cost or an increase in profits) to the costs of its creation and implementation.

Comparative efficiency is used to select the optimal of the available options for new technology by determining the payback period for the difference in capital investments for the compared options due to savings on current costs or by comparing the reduced costs by options. The economic efficiency of new technology is calculated over the entire cycle of work on its creation and implementation, including scientific development, design and budgeting, production of a prototype and its testing, production and its implementation.

Efficiency is determined in relation to the maximum possible scale of implementation under optimal conditions and actually possible volumes for five years and years. At the same time, the following is calculated: cost reduction for the production of new equipment in comparison with the equivalent capacity of the old one; increase in output due to the use of new technology; increase in profits for the producer and consumer by increasing the volume of production, reducing costs and changing prices. The transition to the manufacture of new products is associated with additional costs for the development of the manufacturer, which at first can lead to a reduction in profits or losses. Additional costs for the use of new technology may also arise from consumers.

They are compensated by higher profits as the volume of production increases and the cost of production decreases. During the development period, increased costs and losses can be covered by bank loans. The price of new equipment should be set at such a level as to ensure the interest of producers in the production, and consumers - in the use of new technology. The use of new technology, in addition to improving self-supporting indicators, leads to the release of workers, easier and healthier working conditions, a reduction in the consumption of materials, including scarce ones, and an increase in the quality and reliability of products.

The planned economic efficiency of new equipment is determined according to the planned data on the volume of production, cost, return on capital investments. The actual efficiency may differ from the planned one when the scale of production, the prices of materials, the creation of new production areas change. The actual efficiency is compared with the planned one, as well as with indicators calculated based on the invariance of the technical base and production volume.

Introduction.......... ............................................................................................................................3

Chapter 1. Innovation activity …………………………………………………………………………………5

1.1 Innovations, their economic entity and value………………………………………………………5

1.2 Classification of innovations…………………………………………………………………………………….8

1.3 The role of innovation in enterprise development………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Chapter 2. Performance indicators of new equipment and technology………………………………….17

2.1 Innovation as an object of enterprise activity……………………………………...17

2.2 Management, planning and organization of innovation activities………….….18

2.3 Evaluation of the effectiveness of an innovative project……………………………………………………………………………………………………………22

Chapter 3

3.1 History of nanotechnology development …………………………………………………….…24

3.2 advances in nanotechnology…………………………………………………………………………………………..27

3.3. perspectives of nanotechnologies…………………………………………………………………………………………………………32

4. Conclusion (Conclusion)…………………………………………………………………………………………………...…34

References……………………………………………………………………………………………………….……35

Introduction.

Possible ways to create a favorable innovation climate in the Russian economy began actively in the early 80s, even before the collapse of Soviet Union. Even then it became obvious that operating mechanisms“implementation” of the results of research and development is inefficient, the innovative activity of enterprises is low, and the average age of production equipment has been constantly increasing, reaching 10.8 years by 1990.

Since then, a number of state concepts for regulating and stimulating innovation activity have been adopted, the creation of a national innovation system has been announced, a number of mechanisms for state financing of innovation have been created, including the creation of an infrastructure for innovation activity. The main problem as long as there is a disconnect between the main participants in the innovation process (developers and consumers of innovations), information opacity and therefore low motivation, both for the development and financing of innovations.

In official statistics, technological innovations are understood as the final results of innovative activities that have been embodied in the form of a new or improved product or service introduced on the market, a new or improved technological process or a method of production (transfer) of services used in practical activities. All the formalized characteristics of this process depend on which definition of innovation is used. At present, there is no single approach to the definition of innovative activity, just as there were no continuous surveys of enterprises and organizations in which innovations would be studied. Existing estimates innovation activities are based on sample surveys of greater or lesser breadth, and this explains the frequent contradiction of their results.

An innovative enterprise is one that introduces product or process innovations, regardless of who was the author of the innovation - employees of this organization or external agents (external owners, banks, representatives of federal and local authorities, research organizations and technology providers, other enterprises ).

Thus, the purpose of this work is to give an idea of ​​the innovative activity of enterprises and its application in practice. And the main tasks are to understand the essence of innovation, to identify the types of innovation, and also to consider the impact of innovation on the development of an enterprise.

The object of this work is the enterprise as an economic entity, and the subject of innovation.

When studying the innovative activity of an enterprise, we used comparative analysis and method of data collection.

Chapter 1. Innovative activity

1.1 Innovations, their economic essence and significance.

It is necessary to distinguish between the terms "innovations" and "innovations". Innovation is a broader concept than innovation.

Innovation is an evolving complex process of creating, disseminating and using a new idea that improves the efficiency of an enterprise. At the same time, innovation is not just an object introduced into production, but an object successfully implemented and profitable as a result of scientific research or a discovery made, qualitatively different from the previous analogue.

Scientific and technological innovation must be viewed as a process of transforming scientific knowledge into a scientific and technical idea and then into the production of products to meet the needs of the user. In this context, two approaches to scientific and technological innovation can be distinguished.

The first approach mainly reflects the product orientation of the innovation. Innovation is defined as the process of transformation for the sake of output finished products. This direction is spreading at a time when the position of the consumer in relation to the producer is rather weak. However, the products themselves are not the ultimate goal, but only a means of satisfying needs. Therefore, according to the second approach, the process

scientific and technical innovation is seen as the transfer of scientific or technical knowledge directly to the sphere of meeting the needs of the consumer. In this case, the product turns into a carrier of technology, and the form it takes is determined after linking the technology and the need to be satisfied.

Thus, innovations, firstly, must have a market structure to meet the needs of consumers. Secondly, any innovation is always considered as a complex process, involving changes in both scientific and technical, and economic, social and structural nature. Thirdly, in innovation, the emphasis is on the rapid introduction of innovation into practical use. Fourth, innovation must provide economic, social, technical or environmental

The innovation process is the process of transforming scientific knowledge into innovation, which can be represented as a sequential chain of events during which innovation matures from an idea to a specific product, technology or service and spreads through practical use. The innovation process is aimed at creating the required markets for products, technologies or services and is carried out in close unity with the environment: its direction, pace, goals depend on the socio-economic environment in which it functions and develops. Therefore, only innovative way development, economic recovery is possible.

Innovative activity is an activity aimed at using and commercializing the results of scientific research and development to expand and update the range and improve the quality of products, improve their manufacturing technology with subsequent implementation and effective implementation in the domestic and foreign markets.

Innovation can be viewed as:

Process;

System;

Change;

Result.

Innovation has a clear focus on the end result of an applied nature; it should always be considered as a complex process that provides a certain technical and socio-economic effect.

Innovation in its development (life cycle) changes forms, moving from idea to implementation. The course of the innovation process, like any other, is due to the complex interaction of many factors. The use in business practice of one or another variant of the forms of organization of innovative processes is determined by three factors:

The state of the external environment (political and economic situation, type of market, nature of competition, practice of state-monopoly regulation, etc.);

The state of the internal environment of this economic system (the presence of a leader-entrepreneur and a support team, financial and material and technical resources, technologies used, size, current organizational structure, internal culture of the organization, relations with the external environment, etc.);

The specifics of the innovation process itself as an object of management.

Innovation processes are considered as processes that permeate all scientific, technical, production, marketing activities of manufacturers and, ultimately, focused on meeting the needs of the market. The most important condition for the success of innovation is the presence of an innovator-enthusiast, captured by a new idea and ready to make every effort to bring it to life, and a leader-entrepreneur who has found investments, organized production, promoted a new product to the market, took the main risk and realized your commercial interest.

Innovations form the market of innovations, investments - the market of capital, innovations - the market of competition of innovations. The innovation process ensures the implementation of scientific and technical results and intellectual potential for obtaining new or improved products (services) and the maximum increase in added value.

1.2 Classification of innovations.

To obtain a higher return on innovation, a classification of innovations is carried out. The need for classification, i.e. The division of the entire set of innovations according to certain characteristics into the appropriate groups is explained by the fact that the choice of the object of innovation is a very important procedure, since it predetermines all subsequent innovation activity, which will result in an increase in production efficiency, expansion of the range of high-tech products and an increase in its volumes.

The classification of innovations into appropriate groups is carried out using the following features.

On the basis of the emergence of innovations, two groups are distinguished: defensive and strategic.

The protective group of innovations provides the necessary level of competitiveness of production and products based on the introduction of relevant innovations as a way to protect against competitors.

Strategic forms promising competitive advantages.

According to the subject and area of ​​application of innovations, innovations are divided into product innovations (new products and materials), market innovations (new areas of product use, the possibility of implementing innovations in new markets), process innovations (technologies, new methods of organizing and managing production).

According to the degree of novelty of innovations, there are:

Non-standard groups of innovations, including a new product produced on the basis of a first developed technical solution, which has no analogue;

Improving - new products or technological processes developed on the basis of using the achievements of the scientific and technical process and providing perfect technical and operational characteristics in comparison with existing analogues;

modification - innovations that expand the operational capabilities of a product or process.

By the nature of satisfaction of needs, innovation groups are determined by innovations that satisfy new needs that have developed in the market.

In terms of the scale of distribution, innovations can be basic for young industries producing a homogeneous product, or used in all sectors of industrial production.

Despite the commonality of the subject of innovation, each of their implementation is very individual and even unique. At the same time, there are many classifications of innovations and, accordingly, the subjects of innovative entrepreneurship. Let's consider some of them.

G. Mensch singled out three large groups innovations: basic, improving and pseudo-innovations. Basic innovations, in turn, are divided into technological (forming new industries and new markets) and non-technological (changes in culture, management, public services). The movement from one technological stalemate to another occurs, according to Mensch, through the transition from basic innovations to improving ones and then to pseudo-innovations.

A detailed and original typology of innovations is given by A.I. Prigogine. He classified innovations depending on the type of innovations (material and technical and social innovations), the implementation mechanism, and the features of the innovation process. A. I. Prigozhin introduced into scientific circulation replacing, canceling, opening innovations, retro-innovations, single, diffuse, intra-organizational, inter-organizational, etc. He divided the concepts of "innovation" and "innovation". Innovation, according to A.I. Prigogine, is the subject of innovation; novelty and innovation have different life cycles; innovation is development, design, manufacture, use, obsolescence. Innovation, on the other hand, is the origin, diffusion, routinization (the stage when innovation is "realized in stable, constantly functioning elements of the corresponding objects").

The largest (basic) innovations - implement the largest inventions and become the basis for revolutionary revolutions in technology, the formation of its new directions, the creation of new industries. Such innovations require a long time and large expenses for their development, but they provide a significant national economic effect in terms of level and scale, but they do not occur every year;

Major innovations (based on a similar rank of inventions) form new generations of technology in this area. They are implemented in a shorter time and at lower cost than the largest (basic) innovations, but the leap in technical level and efficiency is relatively smaller;

Medium innovations implement the same level of invention and serve as the basis for creating new models and modifications of this generation of technology, replacing outdated models with more efficient ones or expanding the scope of this generation;

Minor innovations - improve individual production or consumer parameters of the produced models of technology based on the use of small inventions, which contributes either to more efficient production of these models or to an increase in the efficiency of their use.

M. Walker distinguishes seven types of innovations depending on the degree of use of scientific knowledge in them and wide application:

1) based on the use of fundamental scientific knowledge and widely used in various fields social activities (for example, computers, etc.);

2) also using scientific research, but having a limited scope (for example, measuring instruments for chemical production);

3) innovations developed using already existing technical knowledge with a limited scope (for example, a new type of mixer for bulk materials);

4) included in combinations of different types of knowledge in one product;

5) using one product per various fields;

6) technically sophisticated innovations that have emerged as a by-product of a major research program (for example, a ceramic saucepan created on the basis of research conducted as part of the space program);

7) using already known techniques or methods in a new field.

A generalized classification of innovations by features is given in Table. 1.1.

Table 1.1.

Generalized classification of innovations by features.

Classification sign Types of innovation
In terms of cyclical development

The largest

Large

Medium

Depending on the degree of use of scientific knowledge

Based on:

Fundamental scientific knowledge

Scientific research with a limited scope

Existing technical knowledge

Combinations of different types of knowledge

Use of the same product in different areas

Side effects of major programs

already known technology

In terms of structural characteristics

At the entrance

At the exit

Enterprise structure innovations

From the point of view of linking with individual areas of activity

Technological

Production

Economic

Trading

Social

In the field of management

Product innovation

Process innovation (technological)

Workforce innovation

Management innovations

In terms of purpose

For consumption as a commodity

For industrial consumption in civilian industries

For consumption in the defense complex

By way

experimental

By life cycle stage

Innovations introduced at the stage:

Strategic Marketing

Organizational and technological preparation of production

production

Service

1 2
Depending on the size of the economic effect

Discovery of new applications (increases efficiency by 10-100 or more times)

Use of new principles of functioning (increases efficiency by 2-10 times)

Creation of new constructive solutions (increases efficiency by 10-50%)

Calculation and optimization of parameters (increases efficiency by 2-10%)

By management level

Federal

Industry

Territorial

primary management

By terms of management

20 years or more

By degree of coverage of the life cycle

Mastering and applying R&D

By volume

Point

Systemic

Strategic

In relation to the previous state of the process (system)

Substitute

canceling

Openers

Retro innovations

By appointment

Aimed at:

Efficiency

Improvement of working conditions

Improving product quality

By planning source

Centralized

Local

Spontaneous

By performance

Implemented and fully utilized

Implemented and underused

By level of novelty

Radical and changing or re-creating entire industries

Systemic

modifying

Of course, this classification is not exhaustive, but it should be noted that different kinds innovations are closely interrelated.

The classification gives specialists a basis for identifying the maximum number of ways to implement innovations, thereby creating a variant choice of solutions.

1.3 The role of innovation in enterprise development .

The innovative activity of the enterprise is aimed primarily at increasing the competitiveness of products (services).

Competitiveness - This is a characteristic of a product (service), reflecting its difference from a competitor product both in terms of the degree of compliance with a specific need, and in terms of the cost of satisfying it. Two elements - consumer properties and price - are the main components of the competitiveness of a product (service). However, the market prospects of goods are not only related to quality and production costs. The reason for the success or failure of the product may be other (non-commercial) factors, such as advertising, the prestige of the company, the level of service offered.

However, the service highest level creates great attraction. Based on this, the competitiveness formula can be represented as follows:

Competitiveness = Quality + Price + Service.

Manage competitiveness - means to ensure the optimal ratio of these components, to direct the main efforts to solve the following problems: improving the quality of products, reducing production costs, increasing efficiency and the level of service.

In essence, the basis of the modern "philosophy of success" is the subordination of the interests of the company to the goals of developing, manufacturing and marketing competitive products. The focus is on long-term success and on the consumer. Company executives consider profitability issues from the standpoint of quality, consumer properties, products, and competitiveness.

To analyze the position of a product on the market, assess the prospects for its sale, and select a sales strategy, the concept of "product life cycle" is used.

Simultaneous discounts with goods at different stages of the life cycle can only be large companies. Small firms are forced to follow the path of specialization, i.e. choose one of the following roles:

* an innovator firm dealing primarily with innovation;

* engineering: a company that develops original product modifications and epgo design;

* a highly specialized manufacturer - most often a sub-supplier of relatively simple mass-produced products;

* manufacturer of traditional products (services) of high quality.

Experience shows that small firms are especially active in the production of goods that are going through the stages of market formation and exit from it. The fact is that a large firm is usually reluctant to be the first to produce a fundamentally new product. The consequences of a possible failure for her are much harder than for a small newly formed firm.

Ensuring the competitiveness of a product requires an innovative, entrepreneurial approach, the essence of which is the search and implementation of innovations.

In this regard, it is interesting to note that one of the classics of economic theory, A. Marshall, considered entrepreneurship to be the fundamental property, the main feature of a market economy.

The main prerequisite for an innovation strategy is the obsolescence of manufactured products and technology. In this regard, every three years, enterprises should carry out certification of manufactured products, technologies, equipment and jobs, analyze the market and distribution channels for goods. In other words, there should be business radiograph.

Chapter 2 Efficiency indicators of new equipment and technology.

2.1 Innovation as an object of enterprise activity

In the process of innovative activity, an enterprise can function with the greatest efficiency only if it is clearly focused on a specific object and guided by the maximum consideration of the impact of external and internal environmental factors. For this, it is necessary detailed classification innovations, their properties and possible sources of financing. Such a classification of innovations as objects of enterprise activity is shown in Figure 1. The most characteristic indicators of innovations are such indicators as absolute and relative novelty, priority and progressivity, the level of unification and standardization, competitiveness, adaptability to new business conditions, the ability to modernize, as well as indicators of economic efficiency, environmental safety, etc. All these indicators are innovations are in fact the embodiment of indicators of the technical and organizational level of innovation and its competitiveness. Their significance is determined by the degree of influence of these factors on the final results of the enterprise: on the cost and profitability of products, their quality, sales and profits in the short and long term, the level of profitability economic activity. Indicators of the technical level of innovation determine the technical level of production as a whole. According to the degree of novelty, innovations are divided into fundamentally new, having no analogues in the past in the domestic and foreign practice, and innovations of relative novelty. For fundamentally new types of products, technologies and services, the indicator of their patent and license purity and protection is especially important, because they are not only intellectual products of the first kind, i.e. have priority, absolute novelty, but they are also an original model, on the basis of which, by replication, innovations-imitations, copies or an intellectual product of the second kind are obtained. An intellectual product is protected by property rights, which is why an enterprise needs patents, licenses, inventions and know-how to develop innovative activities. and domestic enterprises) and innovations - improvements. In turn, innovations - improvements according to the subject - content structure are divided into displacing, replacing, supplementing, improving, etc.

2.2 Management, planning and organization of innovation activities

Successful research stimulates an increase in funding, leading to the complete impossibility of further research.

Innovation management can be considered in three main aspects:

1. R&D management (the object of management is directly research and development).

2. Management of innovative projects (object of management - innovative projects).

3. Management of external conditions affecting the effectiveness of the implementation of innovative activities.

An innovation project covers the life cycle of an innovation from the moment an idea arises to the moment a product or process is discontinued. Such a project includes: R&D, mastering the production of the product and conducting trial sales, deploying mass or serial production and work on the sale of the product, maintaining production and sales, upgrading and updating the product, stopping its production.

An innovative project is essentially an investment project, the implementation of which requires a long-term binding of the main material and financial resources. However, in comparison with the "classical" investment project, the implementation of the innovative one is different.

1. Relatively lower reliability of preliminary economic evaluation due to the high degree of uncertainty of the project parameters (terms for achieving the set goals, upcoming costs, future income), which necessitates the use of additional evaluation and selection criteria.

2. The participation of highly qualified specialists and the use of unique resources, which, in turn, requires careful development of individual stages of the entire project.

4. The possibility of terminating an innovative project without physical binding of investments and, consequently, significant financial losses.

5. The likelihood of obtaining potential commercial value by-products, which, in turn, requires the flexibility of project management, the ability to quickly enter new business sectors, markets, etc.

The list of tasks to be solved in the process of innovation management is extremely wide. In relation to product innovations, it includes:

* market research;

* forecast duration, nature and stages of the life cycle of a new product;

* Research of conjuncture of the markets of resources.

Innovative marketing is a complex of marketing research and activities aimed at commercially successful implementation of products, technologies and services developed by the company.

Marketing in the innovation sphere has the following features:

* intersectoral nature of the result of innovation activity (ie the possibility of implementing innovations in various fields and fields of activity);

* Orientation to an experienced, sophisticated, often collective buyer;

* Mandatory after-sales service (associated with the technological complexity of science-intensive products);

* taking into account the scientific and technical level of a potential consumer, since many engineering innovations do not find a buyer due to the technological backwardness of the consumer.

Naturally, in the process of marketing research, the preliminary effectiveness of innovations is also determined, which means, first of all, economic efficiency, i.e. the ratio of costs and results of the implementation of an innovative project. Since profit is the main criterion for the activity of any enterprise, it is the indicators associated with it that should be decisive in the evaluation and selection of a project.

The effectiveness of innovations is evaluated on the basis of the following indicators:

* the cost of the project, taking into account the sources of its financing:

* net present value;

* the level of return on capital;

* internal rate of return;

* payback period of capital investments.

Innovative projects that go beyond traditional lines of business are difficult to evaluate in terms of return on investment, as they are associated with uncertainty. The problem is whether it will be possible to reduce the uncertainty of the project to risk categories, since the risk can be subject to a certain probability distribution law and therefore, in principle, be manageable.

Any risk can be quantified by the probability of an undesirable outcome occurring.

Each enterprise, regardless of the form of ownership and size characteristics, develops an innovative strategy. The main elements of the innovation strategy of the enterprise include:

Improvement of already manufactured products and applied technologies;

Creation and development of new products and processes;

Improving the quality level of the technical and technological, research and development base of the enterprise;

Improving the efficiency of using the personnel and information potential of the enterprise;

Improving the organization and management of innovation activities;

Rationalization of the resource base;

Ensuring environmental and technological safety;

Achievement in domestic and foreign markets competitive advantage innovative product compared to similar products.

When developing an innovation strategy, it is necessary to solve the following main problems:

Determining the type of innovation strategy that best suits the goals and market positions of the enterprise;

Ensuring compliance with the innovation strategy organizational structure, infrastructure and information management system at the enterprise;

Determination of success criteria at the earliest possible stages of the development of an innovative project;

Selection of the optimal procedure for monitoring and controlling the progress of the project.

2.3 Evaluation of the effectiveness of an innovative project

IN market economy in the development and implementation of innovations, the most common is not a normative, but a project approach.

The basis of the project approach to the activities of the enterprise, including its innovative and investment activity, lies the principle of cash flows (cash how). Wherein commercial efficiency activities for both the project and the enterprise; determined on the basis of methodological recommendations on evaluating the effectiveness of investment projects and their selection for financing”, approved by Gosstroy, the Ministry of Economy, the Ministry of Finance and the State Committee for Industry of the Russian Federation.

The following main performance indicators of the innovation project have been established:

* financial (commercial) efficiency, taking into account financial implications for project participants;

* budget efficiency, which takes into account the financial implications for the budgets of all levels;

* national economic efficiency, taking into account costs and results that go beyond the direct financial interests of the project participants and allow for monetary expression.

Methods for evaluating the effectiveness of the project

The evaluation of the effectiveness of the project is based on a comparative analysis of the volume of proposed investments and future cash flows. Compared values ​​refer in most cases to different time periods. Therefore, the most important; the problem in this case, as well as in determining the economic efficiency of new equipment and technology, is the problem of comparing income and costs and bringing them into a comparable form. The reason for the need to conduct a discounting process (i.e., bringing it into a comparable form) may be inflation, undesirable investment dynamics, a drop in industrial production, different forecasting horizons, changes in tax system etc.

Methods for evaluating the effectiveness of the project are divided into for the group, based on:

a) on discounted estimates;

b) on accounting estimates.

So, the methods for evaluating the effectiveness of a project based on accounting estimates (without discounting.) Are the payback period (Pau Back Period - PP), the investment efficiency ratio (Average Rate of Return - ARR) and the debt coverage ratio, (Debt Cover Ratio - DCR ).

Methods for evaluating the effectiveness of a project based on discounted estimates are much more accurate, since they take into account various types of inflation, changes in interest rate, rates of return, etc. These indicators include: the profitability index method (Profitability Index - Рl, net worth, otherwise called "net present value" (Net Present Ua1ue) and internal rate of return (Internal Rate of Return - IRR).

Traditional project evaluation methods are widely used in financial practice.

The return on investment method is very common. But its major drawback is that it ignores future value money, taking into account the income of the future period and, as a result, the inapplicability of discounting. In terms of inflation sharp fluctuations interest rates and a low rate of internal savings of an enterprise in the real Russian economy, this method is not accurate enough.

Nevertheless, attention should be paid to the methodology for calculating the investment efficiency ratio, understood as average profitability for the entire period of the project.

This ratio is calculated by dividing the average annual profit by the average annual investment. Of course, this indicator is compared with the rate of return on advanced capital (the result of the average net balance).

However, all three traditional measures based on accounting estimates do not take into account the time component of cash flows. They do not fit with factor analysis and the dynamics of cash flows in economic reality. Therefore, the most complete project can be evaluated using methods based on discounted estimates.

Chapter 3 Nanotechnology

3.1 History of development of nanotechnology.

1905 Swiss physicist Albert Einstein published a paper in which he proved that the size of a sugar molecule is approximately 1 nanometer.

1931 German physicists Max Knoll and Ernst Ruska created an electron microscope, which for the first time made it possible to study nano-objects.

1959 American physicist Richard Feynman gave his first lecture at the annual meeting of the American Physical Society, entitled "Toys on the floor of the room." He drew attention to the problems of miniaturization, which at that time was relevant in physical electronics, mechanical engineering, and computer science. This work is considered by some to be fundamental in nanotechnology, but some points of this lecture contradict the laws of physics.

1968 Alfred Cho and John Arthur, employees of the scientific division of the American company Bell, developed theoretical basis nanotechnology in surface treatment.

1974 Japanese physicist Norio Taniguchi at the international conference on industrial production in Tokyo introduced the word "nanotechnology" into scientific circulation. Taniguchi used this word to describe the ultra-fine processing of materials with nanometer precision, he proposed to call it mechanisms that are less than one micron in size. In this case, not only mechanical, but also ultrasonic processing, as well as beams of various kinds (electronic, ionic, etc.) were considered.

1982 German physicists Gerd Binnig and Heinrich Rohrer created a special microscope to study objects in the nanoworld. It was given the designation SPM (Scanning Probe Microscope). This discovery was of great importance for the development of nanotechnology, as it was the first microscope capable of showing individual atoms (SPM).

1985 American physicists Robert Curl, Harold Kroto and Richard Smaley created a technology that allows you to accurately measure objects with a diameter of one nanometer.

1986 Nanotechnology has become known to the general public. American futurist Erk Drexler, a pioneer of molecular nanotechnology, published the book Engines of Creation, in which he predicted that nanotechnology would soon begin to develop actively, postulated the possibility of using nanosized molecules to synthesize large molecules, but at the same time deeply reflected all the technical problems that are now before nanotechnology. Reading this work is essential for a clear understanding of what nanomachines can do, how they will work, and how to build them.

1989 Donald Eigler, an employee of IBM, laid out the name of his company with xenon atoms.

1998 Dutch physicist Seez Dekker created the nanotechnology-based transistor.

1999 American physicists James Tour and Mark Reed determined that a single molecule is capable of behaving in the same way as molecular chains.

year 2000. The US administration supported the creation National Initiative in the field of Nanotechnology. Nanotechnology research received public funding. Then from federal budget$500 million has been allocated.

year 2001. Mark Ratner believes that nanotechnology became a part of human life in 2001. Then two significant events took place: the influential scientific journal Science called nanotechnology the “breakthrough of the year”, and the influential business magazine Forbes called it “a promising new idea”. Nowadays, in relation to nanotechnology, the expression “new industrial revolution” is periodically used.

Compositions and technology for producing new thin-film nanostructured materials based on zirconium and germanium double oxides, which have high chemical and thermal resistance and good adhesion to various substrates (silicon, glass, polycor, etc.), have been developed at Tomsk State University of Russia. The thickness of the films is from 60 to 90 nm, the size of the inclusions is 20-50 nm. The materials obtained there can be used as coatings:

Glasses (solar-protective - well transmits visible light and reflects up to 45-60% of thermal radiation, heat-shielding - reflects up to 40% of solar radiation, selectively transmitting);

lamps (increase in light output by 20-30%);

tools (protective and hardening - increasing the service life of products).

Work is also underway at V.N. Karazin Kharkiv National University. Directions of research: surface phenomena, phase transformations and the structure of condensed films. Research is carried out on films of metals and alloys (1.5 - 100 nm), obtained by condensation in vacuum on various substrates by electron microscopy (SPM), electron diffraction, as well as methods developed in the group (Gladkikh N.T., Kryshtal A.P. , Bogatyrenko S.I.)

3.2 achievements of nonotechnologies.

Liquid armor "will protect better than Kevlar?

A new type of uniform may soon appear in service with the United States, which, in terms of its protective properties and ergonomic characteristics, surpasses modern Kevlar counterparts.
The super-protection effect is achieved thanks to a special Kevlar bag filled with a solution of ultra-hard nanoparticles in a non-evaporating liquid. As soon as there is a high energy mechanical pressure on the Kevlar shell, the nanoparticles are collected into clusters, while changing the structure of the liquid solution, which turns into a solid composite. This phase transition occurs in less than a millisecond, which makes it possible to protect soldiers not only from a knife blow, but also from a bullet or shrapnel.

And recently, U.S. Armor Holdings, an American holding manufacturer of soldier's uniforms and body armor, licensed the technology<жидкого бронежилета>and plans to start mass production later this year.

Nanotubes in the regeneration of brain tissue and heart muscle

One of the most interesting achievements of scientists in the field of nanomedicine was the technology of repairing damaged nerve tissue using carbon nanotubes.

As experiments have shown, after implanting special matrices of nanotubes in a solution of stem cells into damaged areas of the brain, scientists discovered the restoration of nervous tissue already eight weeks later.
However, when using nanotubes or stem cells separately, there was no similar result. According to scientists, this discovery will help people suffering from Alzheimer's and Parkinson's disease.
Nanostructures can also help in rehabilitation therapy after acute heart disease. Thus, nanoparticles introduced into the blood vessels of mice helped restore cardiovascular activity after myocardial infarction. The principle of the method is that self-assembling polymeric nanoparticles help<запустить>natural vascular repair mechanisms.

Nanodiamonds - a new word in nanomedicine

The new nanoparticles, called nanodiamonds by scientists, could be used to efficiently transport healthy genes to diseased body cells, Nano Digest reports. Nanodiamonds are less toxic to the body than carbon nanotubes and are completely biocompatible. According to scientists, their discovery may become one of the promising methods of combating serious diseases, including cancer.

In modern medicine, the most commonly used method of transporting genes with the help of viruses, which in the course of evolution have developed very effective mechanisms for penetrating the cell. The reverse side of this method is the possibility of developing cancerous processes or even cell death.

Another delivery method is based on the use of polymer shells, which are less dangerous, but also much worse penetrating into cells. According to the researchers, nanodiamonds, which are easily dispersed in water and just as easily penetrate into cells, will help solve the problem of gene transport, without causing irritation inside it. Now the team of scientists is developing multifunctional nanodiamonds that can be used for imaging and subsequent drug delivery.

Nanotechnology will save world culture

If until now it was necessary to carry out the most complex operations to remove dust and dirt from ancient paintings, now the works of the masters will be cleaned without harm to art. The revolutionary method was developed on the basis of nanotechnologies, which today find application in the most unexpected areas.
Although nanotechnologies began to develop relatively long ago, until recently they remained in the shadows, as if gaining strength in order to declare themselves at the top of their voices. Today, the new industry is of increased public interest.
Nanotechnology operates with the smallest particles, the dimensions of which do not exceed thousands of nanometers (ten to the ninth meters). It is difficult to predict all the possibilities that new technology will provide us with - effective drugs, unique materials, miniature devices, and, as it turns out, this is not the limit.
Chemist Piero Baglioni from the University of Florence has developed a new method for cleaning works of art. Until now, even the most sensitive modern methods cleaning was accompanied by numerous problems - now all of them will be eliminated. This requires a sponge, a special gel and, oddly enough, a magnet.
Many current methods lead to slow deterioration of paintings. When removing stains, museum workers, despite their best efforts, often leave particles of cleaning agents on the picture.
Piero Baglioni claims to have found a way to solve these problems with a cleaning gel that can be removed with a magnet. "Our development will replace the old method," said Baglioni.
The gel consists mainly of a polymer (polyethylene glycol and acrylamide) impregnated with iron nanoparticles. In the course of work, the painting is cleaned with special detergents, then the place of contamination is covered with a new gel, which absorbs all the remnants of the cleaning agent from the surface of the painting.
The last step is to act on the gel, which is easily removed from the surface of the painting with a conventional magnet without destroying the work of art. Thus, nanotechnology will save cultural heritage for our descendants.

Microorganisms can produce nanotechnology

Can't we live for one day without hearing anything about bacteria and viruses? Maybe not, but we want to hear good news. Our use of the term "microscopic" is not likely to stop, and its use when talking about nanotechnology is just another example.

In 2004, researchers at the University of Texas at Austin tried to use the once-popular E. coli bacterium to create superconducting nanocrystals that may soon appear in a new generation of computers, optical PCs.

Tiny optical computers of the future may use optical signals instead of electronic ones to process data, and superconducting nanocrystals created by bacteria will act as light-emitting diodes (LEDS) needed to drive optical signals.

Viruses can also be obtained in nanotechnology laboratories. In 2006, MIT scientists tackled the problem of making small bacterial viruses or bacteriophages (viruses that can infect bacteria) to create nanowires that can be used in lithium ion nanobatteries.

Some nanomaterials can build themselves

The following example of the use of nanotechnology is perhaps one of the most impressive demonstrations of the potential of nanotechnology. Under certain conditions, molecules can grow and in the process are able to acquire various configurations (depending on their charge and other natural properties of molecular chemistry).

This simple process makes it possible to believe that self-assembling microcomputers are no longer science fiction.

Examples of complex self-formations are quite common. A group of Swedish researchers have literally grown nanowires by building a complex nanotree, which they plan to equip with solar "leaves" and get a kind of solar nanobattery.

In addition to facilitating fabrication, the real advantage of "growing" nanomaterials is that they remain homogeneous and are not affected by the inhomogeneities that can occur during the normal fabrication process.

A potential stumbling block could be the concern of those who fear that the process of self-assembly may become uncontrollable, leading humanity to the way it is shown in the Terminator trilogy.

3.3 Nanotechnology perspectives

1. Medicine. Creation of molecular robotic doctors that would "live" inside the human body, eliminating or preventing all damage that occurs, including genetic ones.
Implementation period - the first half of the XXI century.

2. Gerontology. Achieving personal immortality of people through the introduction of molecular robots into the body that prevent cell aging, as well as restructuring and improving the tissues of the human body. Revival and cure of those hopelessly ill people who were currently frozen by cryonics methods.
Implementation period: third - fourth quarters of the XXI century.
3. Industry. Replacement traditional methods production by the assembly of commodities by molecular robots directly from atoms and molecules.
Implementation period - beginning of XXI century.

4. Agriculture. Replacement of natural food producers (plants and animals) with similar functional complexes of molecular robots.
They will reproduce the same chemical processes that occur in a living organism, but in a shorter and more efficient way. For example, from the chain
"soil - carbon dioxide - photosynthesis - grass - cow - milk" all unnecessary links will be removed. Will remain "soil - carbon dioxide - milk
(cottage cheese, butter, meat)". Such "agriculture" will not depend on weather conditions and will not need hard physical labor. And its productivity will be enough to solve the food problem once and for all.

The implementation period is the second - fourth quarter of the XXI century.
5. Biology. It will become possible to introduce nanoelements into a living organism at the atomic level. The consequences can be very different - from
"restoration" of extinct species to the creation of new types of living beings, biorobots.

6. Ecology. Complete elimination of the harmful effects of human activity on the environment. Firstly, due to the saturation of the ecosphere with molecular orderly robots that turn human waste into raw materials, and secondly, due to the transfer of industry and Agriculture on non-waste nanotechnological methods.
Implementation period: mid-21st century.

7. Space exploration. Apparently, the exploration of space in the "usual" order will be preceded by its exploration by nanorobots. A huge army of molecular robots will be released into near-Earth outer space and prepare it for human settlement - make the Moon, asteroids, the nearest planets habitable, build space stations from "improvised materials" (meteorites, comets). It will be much cheaper and safer than the current methods.

8. Cybernetics. There will be a transition from the currently existing planar structures to volumetric microcircuits, the size of active elements will decrease to the size of molecules. The operating frequencies of computers will reach terahertz values.
Schematic solutions based on neuron-like elements will become widespread.
High-speed long-term memory based on protein molecules will appear, the capacity of which will be measured in terabytes. will become possible
"resettlement" of human intelligence in the computer.
Implementation period: the first - the second quarter of the XXI century.

9. Reasonable living environment. By injecting logical nano-elements into all attributes environment it will become "reasonable" and extremely comfortable for a person.
Implementation period: after the XXI century.

Conclusion

Innovative activity - a type of activity associated with the transformation of ideas-innovations into a new improved product introduced on the market; into a new or improved technological process used in practice; V new approach to social services.

The following main types of innovative activities are distinguished: instrumental preparation and organization of production, start-up of production and production development, including product and process modifications, retraining of personnel for the use of new technologies and equipment, marketing of new products; acquisition of intangible technology in the form of patents, licenses, know-how, trademarks, designs, models and services of technological content; purchase of machinery or equipment related to the introduction of innovations; production design necessary for the development, production and marketing of new goods, services; reorganization of the management structure.

The choice of the method and direction of innovative activity of an enterprise depends on the resource and scientific and technical potential of the enterprise, market requirements, stages of the life cycle of equipment and technology, and features of industry affiliation.

When designing, developing and implementing innovations, it is necessary to determine the necessary costs for their implementation, possible sources of financing, evaluate the economic efficiency of innovations, compare the effectiveness of various innovations by comparing income and costs.

Bibliography.

1. Gruzinov V.P., Gribov V.D. Enterprise economy: Tutorial. - M.: Finance and statistics, 2006.

2. Gruzinov V.P. Enterprise Economics: A Textbook for High Schools. – M.: Unity-DANA, 2005.

3. Sergeev I.V. Enterprise Economics: Textbook. – M.: Finance and statistics, 2007.

4. Sheremet A.D. Theory of economic analysis: Textbook. – M.: INFRA-M, 2006.

5. Economics of the enterprise: Textbook. / Ed. Safronova N.A. - M .: "Jurist", 2006.

6. Enterprise Economics: Textbook. / Ed. Semenova V.M. - M .: Center for Economics and Marketing, 2006.

7. Economics of the enterprise: Textbook for universities / Ed. V.Ya. Gorfinkel, E.M. Kupryakova. – M.: UNITI-DANA, 2007.

8. Economic theory: Textbook for university students / Ed. Kamaeva V.D. – M.: VLADOS, 2008.

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